Pimkie introduces the Mini Fashion Bar as a new shopping concept inside hotel rooms that can be a solution for your fashion needs when you’re travelling.
Most women love travelling. But what clothes to bring? Packing clothes that are needed for vacation sometimes can be difficult and there is always something missing. It’s impossible to predict exactly the weather so far in advance or something unpredictable can happen.
That’s why fashion store Pimkie International with agency Happiness, Brussels have developed a new and interesting solution – the Mini Fashion Bar. It’s just like a hotel mini bar, but applied to clothes.
The mini fashion bar is completely integrated in the closet of hotel rooms where you can find clothes for any occasions such as a stylish raincoat when it rains, accessories for romantic dinner or comfortable shoes to go for long walks. You can try all the outfit directly in your room and you don’t need to go shopping. That is also a perfect way for an impulse purchase.
All outfits are carefully selected by fashion stylists and based on the weather, location and events nearby. By scanning the menu’s QR code, you can also connect with the Pimkie online store to see more items in their collection.
In case you can’t find your size just call the fashion concierge at the reception of the hotel. You can take an item from the Mini Fashion Bar and pay when checking out, like a regular hotel minibar.
Currently the Mini Fashion Bar is available only at the Banks Boutique Hotel in Antwerp, the fashion capital of Belgium, but the company is planning to extend it in other fashion cities in Europe.
To my mind, the brand shows a smart and effective way to interact and engage with consumers by offering them an enjoyable experience and anticipates their fashion needs. It’s always amazing when brands offer something really useful, isnt’t it? 😉