This question you can hear passing an interactive billboard in Amsterdam. It invites people to order a pizza according to their personal taste and directly with the chef of the restaurant! Did you get interested in it?
Nowadays interactive billboards have become an increasingly popular part of the media mix that allows to build strong relationships with consumers.
Such billboards are considered eye catching, getting people to be involved and enable them to enjoy a more personalized interaction with brand. They provide people with something more than just a nice picture – it is a surprise, which is believed to be a powerful thing.
For the last few years a lot of companies have been experimenting with interactive billboards using different technology – such as facial recognition, augmented reality, tracking technology etc. Companie’s ability to create new ideas along with new technologies give endless opportunities to make billboards unique and different.
There are a lot of brilliant examples that prove it, the latest one that grabbed my attention was a Livestream pizza interective billboard that was created by La Place restaurant in the center of Amsterdam to emphasize that the restaurant serves homemade meals at reasonable price.
To be exact, La Place in partnership with agency JCDecaux installed an interactive panel where passersby could choose their favourite ingredients (for example, mozzarella cheese, mashrooms, tomatoes or something else) to make pizza by talking directly to the chef of the restaurant via a live stream.
Furthermore, thanks to an interactive panel people could watch how a chef make their pizza and see what was inside the restaurant kitchen. As soon as pizza was cooked they could pick up their masterpiece from the restaurant.
To my mind, the interactive billboards are defenitly an effective way to create a Wow effect. And what is your attitude to such billboards?
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