Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” online campaign, in which young feline students can develop their life skills to become tomorrow’s cats.
In particular, Whiskas UK has released a very appealing campaign launched on their Youtube channel that offers a series of 12 entertaining videos set in the “Kitten Kollege”, the institute of feline education.
The first two videos introduce the “Kitten Kollege” where kittens from all over the world can come to enrich their minds and get a good academic background in such fields like “string theory” (playing with yarn), linguistics (meowing), archeology (fishes skeleton) and literature (“The Prince of Persian” and Franz Katka’s works). What is more, the Kollege also encourages them to nurture their natural curiosity and to “think outside the box, and sometimes inside of it too.”
The next videos show us hilariously funny scenes from the academic life with a lecture hall full of kittens as if were are human students. Professors give them lectures on the importance of healthy nutrition, how to move on to eating a balanced adult food (a cat food), the art of communications (the meow, the purr, the trill), responsabilities (vaccinations etc) and many others.
Even though, the videos are all about kittens, but we realize that the real message is to educate kitten owners and give them a special course about pets care.
The campaign was released by ad agency AMV BBDO, Google and online comedy site College Humor and will appear on YouTube, Facebook, College Humor, and the Whiskas site.
Let’s your adorable kittens live a long and happy life! 🙂
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Aww, its such a shame I havnt seen these, I love kittens and it sounds like a fabulous marketing campaign. Thanks for sharing, Tracey xx #abitofeverything xx
Thank you 🙂 I’m glad you like it
Oh so cute! Another fantastic marketing campaign!
Agree 🙂 it’s really fantastic
That is so cute! I love it! I’m a cat lover and have two of my own. How incredibliy funny and cute!
Agree 🙂 Thank you for the feedback 🙂
What a great ad idea.
Glad you liked it 🙂 Thanks for stopping by
That’s so cute – what a great campaign!
Glad it was interesting to you 🙂 You’re welcome
great marketing campaign.indeed its attention grabber. I am not just into cats though….
Glad you liked it 🙂 Thanks for stopping by
While am not a cat-person, I support campaigns like this one to promote taking care of one’s pet, cats especially. I like the idea of the Kitten Kollege.
It is great that you support such campaigns 🙂 You’re welcome
That’s quite nice. Educating cat owners is definitely something that can help. Thanks for sharing!
Agree 🙂 Thank you
What a cute marketing campaign. I love cats! I have three of my own.
That is great 🙂 I had just a one cat 🙂 Thanks for your feedback
This is a great campaign. I don’t own a cat, but I like supporting campaigns like this.
Thank you 🙂
I own three cats one of them still being a kitten. This is a great campaign!!
Glad you liked it 🙂 cats are so adorable 🙂 Thank you
That was really cute. Its a great campaign
You’re welcome
What a great campaign, i love kittens so much
Me too 🙂 Thanks for stopping by
Those kittens are so adorable! This is a great campaign and much needed as kittens and cats need proper care too.
Agree with you 🙂 Thanks for your comment
Omg being a crazy cat lady this is just too cute!!!!! Love anything with kitties!!!!
Glad you liked it 🙂 thanks for your feedback
hahahahhahaha! Eugenia you’ve out done yourself.
Absolutely hilarious read. Adorableness overload!
I love it so much. You find the coolest things on this planet.
Amo i gatti *.* questa pubblicità non L ho mai vista… ma è geniale!
Ahah divertente questo spot, non è male educare e crescere i gattini come se fossero dei bambini. L’idea è geniale senza alcun dubbio.
Quando produci da anni cibo per gatti…. non puoi non sfruttare la popolarità social che hanno i gattini :-D.
Davvero una buona pensata. semplice, quasi ovvia, ma di certo molto efficace.