If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading!
Medical tourism has gained popularity in recent years as people decide to get medical treatment abroad as an alternative option for high quality and affordable healthcare, and absence of waiting lists. They can also enjoy the opportunity to travel overseas.
Developing a solid marketing strategy to increase brand awareness and consumer engagement is vital for any business, and medical tourism industry is no exception. Among noumerous marketing techniques that can be used, digital marketing is considered to be one of the best and effective tools for medical tourism. It allows you to better reach the right target audience with the right messaging and enables to measure the direct effectiveness of the ads. It raises the chances that the right person sees the right ad at the right time. It also expands your service to the regional, national and international market.
With digital marketing tools you can encourage your target audience to take action, visit your website to get more information about your products/services and provide feedback, and by using social media share buttons on your website or social media channels, visitors can share your content fairly quickly. It is important to create a powerful content that people can comment on and share online all the time.
Social media is also a great method that helps you successfully connect with your audience through e-mail, invite people to join your Facebook page or community.
Here is an example of digital marketing campaign that was created by BBDO Egypt for Prime Pharma’s Tour n’Cure #StopTheWait initiative in partnership with the Leo Messi Foundation aiming to lead the global effort to get rid of Hepatitis C.
In particular, the ad starts with the voiceover telling that a lot has happened in the past two years, showing Messi as an example. For this period of time he lost some finals and won some more, he scored 120 goals with the support of his team, he traveled the world in 64 days, got bunch of titles, he got injured, cured and healed, but in the meantime Melanie has been waiting just like 100 million like her who are forced to wait over two years to start their treatment for Hepatitis C.
Then Messi appears saying ‘Everything that I’ve achieved in the past two years wouldn’t make sense if we couldn’t work together to change Melanie’s life and others like her. No one should wait for the treatment. #StopTheWait.’ It’s essential that we should act like Messi!
The ad finishes with the text line ‘Come to Egypt for an affordable cure with zero waiting time. Start your treatment now www.tourncure.com’
If you’re curious you can also watch the campaign on Social Media Channels such as Facebook, Twitter and Instagram.
As Tour n’ Cure website regards ‘For every 1,000 supporters to the #StopTheWait cause, Tour n’ Cure will provide free treatment to one patient.’
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To my mind, it is a great campaign with a strong message. Let’s put an end to the waiting lists of people waiting for medication. #StopTheWait.” What do you think of it? 🙂
Read more about digital marketing campaigns
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This is a really helpful campaign. It’s definitely going to help a lot of people out there, seeking for proper treatment. What a nice move from Lionel Messi to help raise awareness on this one!
Lovely of Messi to get behind the Heptatitis C campaign as it raises awareness of what it is like to live with it. We should definitely work together to ‘stop the wait’.
What a great campaign. It’s such a powerful message about Hepatitis C and what it’s like for those who live with it every day. All of us really need to come together to “stop and wait”
Aww Lionel Messi and a great cause! Love hearing more research and initiatives on combating Hep C. So amazing!
It’s great when celebrities get involved with important campaigns like this – It gets the message far and wide and helps so much with promoting the cause! Great campaign!
This is a very informative and awesome campaign. We should help to spread awareness on how to cure Hepatitis C, and help the many. Kudos for this initiative.
It’s so crazy to me that people travel for necessary medical treatment. I’m glad that celebrities are using their platform to raise awareness about important issues.
Davvero interessante e utile questa campagna ed è molto nobile il fatto che sia una persona “privilegiata” a metterci la faccia e cercare di smuovere gli animi! E’ anche un ottimo modo per dare una mano all’economia egiziana toccando un aspetto poco noto in Italia e forse in Europa, cioè il turismo medico.
Esatto, Sabrina! La fondazione Leo Messi ha già donato 3.000 trattamenti per i pazienti a basso reddito in tutto il mondo. Aiutare gli altri è essenziale!
Love the he as a big celebrity is coming and supporting such a great cause
Wow!!! this is really goof to know about this campaign. I am really appreciating those participate in this campaign and find the right way to help others. Great work .
This is a fascinating campaign. It’s a cause I’m 100% behind, getting people treatment for Hep C, now that the treatment is so excellent, with so few side effects. However, I have a lot of questions about the idea of medical tourism. It’s something that bears looking into a bit more.
Such an important campaign. It’s very well done that they picked some influencers to bring the message. I think Messi’s message is very strong. I totally agree with the goal of the campaign. No one should have to wait for treatment. We should help everyone! Health is so important.
Yes, indeed! Leo Messi’s Foundation have already donated 3.000 treatments for low-income patients around the world. Helping other is essential! Thanks for the commenting, Carola!
this is really a good campaign and has such a simple yet powerful message! stop the wait. great post ,cheers
Thank you Diana 🙂 #StopTheWait
Una bellissima iniziativa e soprattutto bello che una persona famosa faccia una campagna di questo genere e non le solite pubblicitarie!
Completamente d’accordo, Flavia! 🙂 E’ molto importante che la persona famosa possa fare qualcosa davvero significativo per la società
Una campagna davvero molto bella e significativa, Lionel Messi è una grandissima persona che ha compiuto davvero molti sacrifici nella sua vita, un vero esempio per tutti. Complimenti all’azienda egiziana, una scelta davvero azzeccatissima per una tematica del genere.
Si, Leo è anche bravissimo calciatore! 🙂 Grazie per il commento, Katia 🙂
Se manifique! My soccer fanatic friends will love this.
Messi is an awesome player and i’ll bet that was a bonus for you lol
Great campaign and very important message, i enjoyed it.
Haha, you already know me, Enricoh! 😉 It’s amazing when Barca’s players do something for a good cause!
Its great the Messi is into such great initiatives. I am sure his star power will increase the reach of the campaign and speeden up the process if not completely curing hepatatis C