Time to coffee.

If you live in hustle and bustle of a big city and always rush through life, all you need is a cup of coffee at the right time to avoid being exhausted and boost your energy. Coffee makes you feel great.

All things considered, the coffeehouse chain Dunkin’ Donuts has run its “Time to coffee” campaign” in New York, the city that never sleeps.

The city that never sleeps is also a city where coffee is a key element to keep people active for long hours.

That’s why Dunkin’Donuts in partnership with agency Johannes Leonardo and Trilia Media have come up with amazing solution – they’ve launched a “Time to coffee” website to provide New Yorkers with the quickest coffee.

Dunkin’ Donuts “Time to coffee” (via)

It has features that can use data about users current location to let them know about the nearest Dunkin’ Donuts coffee shop in Time Square.

Besides, when users search for the term “coffee near me” on Google Maps or in Google Search on mobile device they can see an ad with a way to “find the fastest coffee.” Clicking on it, Google Maps will pop up that tracks their location and recommend the nearest Dunkin’ Donuts with the shortest wait time to them.

Dunkin’ Donits (via)

Location-based mobile marketing has become a trend in recent years. Using geo-location services enables companies to geo-target their audience and provide them with whatever information they need, whenever they want it.

To my mind, this campaign perfectly shows this concept, offering people faster service based on where they are at the moment. Would you like this campaign to be launched in your city? 😉



30 thoughts on “Time to coffee.

  1. Wow that’s really cool! Especially because I drink Dunkin Donut Coffee AAALLLL the time! I guess I’m a true New Yorker. Thanks for sharing Eugenia! I will look the “Time to coffee” website.

  2. A great way to make people see that their store is very accessible and easy to go to. That’s really amazing. I’d love to get an app like that on my phone!

  3. That’s such a great idea! We don’t have a lot of Dunkin Donuts here but I often wish I knew where the closest Starbucks or Tim Horton is whenever I ran errands. Would love to have this in our city!

  4. I miss Dunkin’ Donuts, but I do not miss the insane pace of American life. I suspect that feature won’t be coming to Denmark for any business anytime soon.

  5. I love DD coffee! A lot of people still do not know how great their coffee is but I tell you, it is heaven! I like to pair it with donuts and with their bunwich too!

  6. I cannot remember if I have coffee in Dunkin’ Donuts. I think my kids have sandwiches and I ordered a munchkins. This App is a big help for coffee drinker that wants to order and drink their coffee as hot as they want. Time is very important for busy people. I know that my morning won’t start if I cannot have my coffee.

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