If you live in hustle and bustle of a big city and always rush through life, all you need is a cup of coffee at the right time to avoid being exhausted and boost your energy. Coffee makes you feel great.
All things considered, the coffeehouse chain Dunkin’ Donuts has run its “Time to coffee” campaign” in New York, the city that never sleeps.
The city that never sleeps is also a city where coffee is a key element to keep people active for long hours.
That’s why Dunkin’Donuts in partnership with agency Johannes Leonardo and Trilia Media have come up with amazing solution – they’ve launched a “Time to coffee” website to provide New Yorkers with the quickest coffee.
It has features that can use data about users current location to let them know about the nearest Dunkin’ Donuts coffee shop in Time Square.
Besides, when users search for the term “coffee near me” on Google Maps or in Google Search on mobile device they can see an ad with a way to “find the fastest coffee.” Clicking on it, Google Maps will pop up that tracks their location and recommend the nearest Dunkin’ Donuts with the shortest wait time to them.
Location-based mobile marketing has become a trend in recent years. Using geo-location services enables companies to geo-target their audience and provide them with whatever information they need, whenever they want it.
To my mind, this campaign perfectly shows this concept, offering people faster service based on where they are at the moment. Would you like this campaign to be launched in your city? 😉