The interactive billboard that can turn your day into joy.

You will hardly be able to find a billboard that recognises your mimic facial expressions. It can wink and smile with you.

Coca-Cola knows how to amaze people and bring a smile to their faces. It has always tried to offer not just a simple soft drink, but something more, like a joy or a smile to everyone.

It is incredibly valuable to have an emotional connection between consumers and brand especially in terms of building word-of-mouth marketing. It leads to brand loyalty and brand love rather than product sales.

To make people’s day enjoyable the global beverage giant Coca-Cola introduced the Coke-moji Happiness interactive billboard in the Hötorget Subway in Stockholm, Sweden.

We are used to expressing our emotions on digital devices and social network by using emojis (or emoticons), but Coca-Cola went further. It brought them into our real world.

Using a facial recognition technology and emojis the billboard can recognise a facial expression of a passer-by and shows his emotions on the screen.

To sum up, I think the brand wants to help people improve their mood and encourage them to live with a smile as Coca-Cola tagline “Choose Happiness” says. Do you share my view?

eugenianazarova.com

8 thoughts on “The interactive billboard that can turn your day into joy.

  1. I heard that if you just smile, a fake smile even, it automatically makes you happy. I’ve tried it and it’s true. I worked serving people that are going through a hard time. And I realized sometimes it’s better to sympathise with them, then to force them to smile. So I guess I agree but there are exeptions. This article made me think 🙂

  2. Coca cola is so awesome!! This would be hilarious, especially for kids and babies. It would be great to teach babies facial expressions and toddlers would find it a hoot! You guys get all the best billboards in Europe!!

    1. I can’t agree more than that! I am sure kids would love it! Thank you, but there are plenty memorable and amazing billboards ads in Canada too! Just remember McDonald’s digital billboard for McCafé beverages! 😉 Thanks for commenting!

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