You will hardly be able to find a billboard that recognises your mimic facial expressions. It can wink and smile with you.
Coca-Cola knows how to amaze people and bring a smile to their faces. It has always tried to offer not just a simple soft drink, but something more, like a joy or a smile to everyone.
It is incredibly valuable to have an emotional connection between consumers and brand especially in terms of building word-of-mouth marketing. It leads to brand loyalty and brand love rather than product sales.
To make people’s day enjoyable the global beverage giant Coca-Cola introduced the Coke-moji Happiness interactive billboard in the Hötorget Subway in Stockholm, Sweden.
Using a facial recognition technology and emojis the billboard can recognise a facial expression of a passer-by and shows his emotions on the screen.
To sum up, I think the brand wants to help people improve their mood and encourage them to live with a smile as Coca-Cola tagline “Choose Happiness” says. Do you share my view?