Il marchio di skincare Nivea ha recentemente messo a punto un’idea geniale per proteggere i bambini dai nocivi raggi UV del sole creando la SunSlide – un modo divertente per mettere la protezione solare!
Con l’estate ormai in pieno svolgimento passiamo molto tempo fuori a godersi il sole e il bel tempo, andando in spiaggia e rilassandoci a bordo piscina. Tuttavia, è importante essere consapevoli come si può godere del sole in modo sicuro e ricordare che troppa esposizione alla luce solare è dannosa in quanto può causare le scottature, i danni alla pelle e agli occhi, e portare al cancro della pelle in età avanzata.
La ricerca dimostra che i bambini sono i più vulnerabili in quanto hanno la pelle più delicata e sensibile rispetto agli adulti, per questo il loro rischio di scottature è molto più alta. I genitori quindi devono stare ancora più attenti alla salute dei loro figli e applicare la protezione solare sulla loro pelle regolarmente. Come tutti ben sappiamo, per far mettere la protezione solare ai bambini è più facile da dire che da fare. Appena arrivano in spiaggia e vedono l’acqua l’ultima cosa che vogliono fare è aspettare per mettere la loro crema solare.
Ecco perché Nivea con l’agenzia FCB Cape Town hanno creato il SunSlide – un grande scivolo d’acqua che spruzza la protezione solare SPF 50+ resistente all’acqua sui bambini prima di scendere con lo scivolo. Secondo Nivea, basta una scivolata per coprire più di 100 bambini per ora!
Inoltre, Nivea ha preso cura dei bambini. Sono stati dati a loro gli occhiali speciali per evitare che la crema solare vada negli occhi.
La campagna SunSlide è stata lanciata al Camps Bay, la spiaggia più famosa del Sud Africa, perché, secondo la Skin Cancer Foundation, il Sud Africa ha il più alto tasso di tumori della pelle nel mondo.
Penso che sia una grande iniziativa per contribuire alla lotta con il cancro della pelle, non è vero? 😉
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I am from Cape Town South Africa. Camps Bay is a very popular hang out place in Summer and it sure gets blistering hot.
How great you’re from this town! Thanks for the comment!
Lol that is so cool. I would definitely jump on that slide if I had a chance. I’d be the oldest one having fun. Great video. Thanks for sharing.
LOL this is so fun! I would slide there if they’d let me 🙂
I love the goggles idea! I will be sharing this with my sister who has two kids. (: Thanks for sharing!
Such an important reminder! We usually apply it regularly bjt today we got stuck ot in the sun today with no sunscreen and the little ones have caught it a little!!
hey capetown. my side of the world. true suncreen is a major essential, great idea for them and looks fun.
I’d have put on way more sunscreen as a kid if it was done by going down a slide haha x
That’s really cool! Sunscreen is incredibly important. It’s one of the best ways to prevent skin cancer.
Wow, didn’t realize South African has the most skin cancer, but the heading really made we want to read more!
That’s so awesome! It’s definitely one of the best ways to apply sunblock on kids because they tend to be whiny and irritable. I’m sure the moms in that beach were very pleased that day, lol.
That is such a good idea! Even as an adult I manage to miss bits when applying suncream so this is perfect. We (adults) can use it too right?
sure, SunSlide is perfect for everyone!
This is reminding me that I need to apply sunscreen even in rainy old England. The sun slide is a great concept so props to Nivea.
Such a fun way to do this. Good job Nivea. Personally I was the same as a kid, this would be definitely helpful back then. 🙂
I’ve been using Nivea for sunscreen and even lotion and I love it. It’s a must for tropical people, like me. hehe.
sunslide is perfect for kids and yeah! its so important to have sunscreen on them with this intense heat!
This place looks so fun, Kids would have a blast here and they wouldn’t ever know that sunscreen was even being applied lol!!!
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What a clever thing! Kids really don’t always like being fussed over, so this is a solution that most parents can really embrace!
Wow! what an innovative idea! I never step outside without applying sunscreen as Florida’s heat is killing!
This is such a fun idea! I can only imagine how much fun this is for kids! XO
Anna || A Lily Love Affair
This SunSlide is indeed a great idea to apply the sunscreen to the kids when sliding down it. It is so important for everyone to use sunscreen to help prevent skin cancer. Thanks for sharing this fun way to apply sunscreen to the kids.
Kids skin has to be protect it is very important and everytime I go to the beach I see lots of parents who are not taking this matter seriously !!! Nivea is a good brand, unfortunately I can use it myself because of allergies !
I’m not a kid anymore but I’d definitely try that slide when I see it! Been using Nivea ever since xx
My son is complaining about his sunscreen- sticky and smelly! This is a great idea!
It’s a fun initiative. Kudos to Nivea, they did a great job with this one!
Nivea is such a wonderful brand & their products are of great quality & standard anytime. It is great idea to protect children from UV rays by creating the SunSlide & I love that one slide could cover up to 100 kids which is amazing.
This is a great idea! I’d love to slide on that too! I’d surely manage to figure out how to pass as a child XD
Davvero geniale! utilissima idea per genitori con figli piccoli… ma sinceramente anche io una scivolata me la farei perché a volte sono pigra e la pelle ha bisogno di protezione anche da adulti! Nivea ha avuto un’ottima idea
Anch’io haha! chi ha detto che è solo per bambini! 😉
This is such a brilliant idea! I know that kids usually hate sun screen, because it’s oily, it smells funny and it prevents them to go play straight away. A slide is a brilliant idea to get them want to put on sun screen just to ride it 🙂
Innovation doing his job! Interesting and funny, I don’t have kids right now but I know exactly what you mean from friends with kids!
I wish that they used this initiative worldwide as this is a brilliant way of getting kids to wear sunscreen.
oh my god, what a fabulous idea. I can see the kids going down this hundreds of times and being protected as they do.
What a fun way to put sunscreen! Incredible ride and looks like one my kids would enjoy.
Ha! I know I wouldn’t have to fight with my kids to get their sunscreen on with that slide that’s for sure! How Fun.
Great! That slide is perfect for kids! Thanks for commenting, Ellie
Havnt really heard of sunslide, but i think it is a viable option to protect kids.