The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock!
With summer in full swing we spend a lot of time outside enjoying good weather and the sunshine, going to the beach and lounging by the pool. However, it is important to be aware how to enjoy sunshine safely and remember that too much exposure to sunlight is harmful as it can cause sunburn, skin and eye damage, and lead to skin cancer in later life.
Research shows that kids are the most vulnerable as they have more delicate and sensitive skin than adults, so their risk of getting sunburnt is much higher. Parents need to be more concerned about their kids health and apply sun protection on their skin regularly. As we all know, getting kids to wear sunscreen is easier said than done. As soon as they arrive at the beach and see the water the last thing they want to do is wait for their sunscreen to be applied.
That’s why Nivea with agency FCB Cape Town have created the SunSlide – a water slide that sprays SPF 50 + waterproof sunscreen on the kids as they go down it. According to Nivea, one slide is all it takes to cover over 100 kids per hour!
Moreover, Nivea took good care of the kids. They were given goggles to prevent the sunscreen from spreading into their eyes.
The SunSlide was launched on Camps Bay, South Africa’s most popular beach because, according to the Skin Cancer Foundation, South Africa has the world’s highest rate of skin cancer.
I think it is a great initiative to help combat with skin cancer, isn’t it? 😉
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I am from Cape Town South Africa. Camps Bay is a very popular hang out place in Summer and it sure gets blistering hot.
How great you’re from this town! Thanks for the comment!
Lol that is so cool. I would definitely jump on that slide if I had a chance. I’d be the oldest one having fun. Great video. Thanks for sharing.
LOL this is so fun! I would slide there if they’d let me 🙂
I love the goggles idea! I will be sharing this with my sister who has two kids. (: Thanks for sharing!
Such an important reminder! We usually apply it regularly bjt today we got stuck ot in the sun today with no sunscreen and the little ones have caught it a little!!
hey capetown. my side of the world. true suncreen is a major essential, great idea for them and looks fun.
I’d have put on way more sunscreen as a kid if it was done by going down a slide haha x
That’s really cool! Sunscreen is incredibly important. It’s one of the best ways to prevent skin cancer.
Wow, didn’t realize South African has the most skin cancer, but the heading really made we want to read more!
That’s so awesome! It’s definitely one of the best ways to apply sunblock on kids because they tend to be whiny and irritable. I’m sure the moms in that beach were very pleased that day, lol.
That is such a good idea! Even as an adult I manage to miss bits when applying suncream so this is perfect. We (adults) can use it too right?
sure, SunSlide is perfect for everyone!
This is reminding me that I need to apply sunscreen even in rainy old England. The sun slide is a great concept so props to Nivea.
Such a fun way to do this. Good job Nivea. Personally I was the same as a kid, this would be definitely helpful back then. 🙂
I’ve been using Nivea for sunscreen and even lotion and I love it. It’s a must for tropical people, like me. hehe.
sunslide is perfect for kids and yeah! its so important to have sunscreen on them with this intense heat!
This place looks so fun, Kids would have a blast here and they wouldn’t ever know that sunscreen was even being applied lol!!!
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What a clever thing! Kids really don’t always like being fussed over, so this is a solution that most parents can really embrace!
Wow! what an innovative idea! I never step outside without applying sunscreen as Florida’s heat is killing!
This is such a fun idea! I can only imagine how much fun this is for kids! XO
Anna || A Lily Love Affair
This SunSlide is indeed a great idea to apply the sunscreen to the kids when sliding down it. It is so important for everyone to use sunscreen to help prevent skin cancer. Thanks for sharing this fun way to apply sunscreen to the kids.
Kids skin has to be protect it is very important and everytime I go to the beach I see lots of parents who are not taking this matter seriously !!! Nivea is a good brand, unfortunately I can use it myself because of allergies !
I’m not a kid anymore but I’d definitely try that slide when I see it! Been using Nivea ever since xx
My son is complaining about his sunscreen- sticky and smelly! This is a great idea!
It’s a fun initiative. Kudos to Nivea, they did a great job with this one!
Nivea is such a wonderful brand & their products are of great quality & standard anytime. It is great idea to protect children from UV rays by creating the SunSlide & I love that one slide could cover up to 100 kids which is amazing.
This is a great idea! I’d love to slide on that too! I’d surely manage to figure out how to pass as a child XD
Davvero geniale! utilissima idea per genitori con figli piccoli… ma sinceramente anche io una scivolata me la farei perché a volte sono pigra e la pelle ha bisogno di protezione anche da adulti! Nivea ha avuto un’ottima idea
Anch’io haha! chi ha detto che è solo per bambini! 😉
This is such a brilliant idea! I know that kids usually hate sun screen, because it’s oily, it smells funny and it prevents them to go play straight away. A slide is a brilliant idea to get them want to put on sun screen just to ride it 🙂
Innovation doing his job! Interesting and funny, I don’t have kids right now but I know exactly what you mean from friends with kids!
I wish that they used this initiative worldwide as this is a brilliant way of getting kids to wear sunscreen.
oh my god, what a fabulous idea. I can see the kids going down this hundreds of times and being protected as they do.
What a fun way to put sunscreen! Incredible ride and looks like one my kids would enjoy.
Ha! I know I wouldn’t have to fight with my kids to get their sunscreen on with that slide that’s for sure! How Fun.
Great! That slide is perfect for kids! Thanks for commenting, Ellie
Havnt really heard of sunslide, but i think it is a viable option to protect kids.