The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock!
With summer in full swing we spend a lot of time outside enjoying good weather and the sunshine, going to the beach and lounging by the pool. However, it is important to be aware how to enjoy sunshine safely and remember that too much exposure to sunlight is harmful as it can cause sunburn, skin and eye damage, and lead to skin cancer in later life.
Research shows that kids are the most vulnerable as they have more delicate and sensitive skin than adults, so their risk of getting sunburnt is much higher. Parents need to be more concerned about their kids health and apply sun protection on their skin regularly. As we all know, getting kids to wear sunscreen is easier said than done. As soon as they arrive at the beach and see the water the last thing they want to do is wait for their sunscreen to be applied.
That’s why Nivea with agency FCB Cape Town have created the SunSlide – a water slide that sprays SPF 50 + waterproof sunscreen on the kids as they go down it. According to Nivea, one slide is all it takes to cover over 100 kids per hour!
Moreover, Nivea took good care of the kids. They were given goggles to prevent the sunscreen from spreading into their eyes.
The SunSlide was launched on Camps Bay, South Africa’s most popular beach because, according to the Skin Cancer Foundation, South Africa has the world’s highest rate of skin cancer.
I think it is a great initiative to help combat with skin cancer, isn’t it? 😉
Read more about Public Interest
Read more about Nivea
Read more about Ambient Marketing