The Born Free, a British international wildlife non-profit organization, launched a new outdoor campaign that shows how important it is for wild animals to live in their natural habitat.
The campaign shows three digital outdoor ads:
– “There’s no point in saving the last Lion on Earth”,
– “There’s no point in saving the last Elephant on Earth” and
– “There’s no point in saving the last Rhino on Earth”
The main concept of each ad is to draw people’s attention to the problem of species becoming extinct.
At the end of this ad you can see a message “Help them while you still can”. It’s essential that everyone should care and protect wild animals from the disappearance until it is too late. Every animal counts. These ads were created in collaboration with ad agency WCRS and will be placed across key London locations.
The goal of this ad campaign is to change public attitudes, inform and educate people to respect the wild. Many species are endangered and their natural habitat is disappearing. People have to protect rare species from extinction, keeping them in freedom without exploitation of wild animals for entertainment and making profit.
Advertising through Digital billboards is an effective and powerful way to catch people’s attention and reach a large audience. It helps to create public interest and increase awareness to the initiative.
So good luck. 🙂
Read more about Public Interest Campaigns