The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

Can you solve the Instagram Jigsaw Puzzle? 😉

You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.

It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.

According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!

Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.

Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.

TSFF2017 Instagram Jigsaw Puzzle (via)

Here is an example of Instagram campaign to inspire you.

In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.

This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.

TSFF 2017 Instagram Jigsaw Puzzle (via)

To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.

So, are you ready to solve the puzzle? 😉


Read more about Instagram campaigns

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24 thoughts on “The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

  1. That’s a very innovative idea! There are many ways to use social media in order to reach more people/customers for your business, I am still exploring their abilities! 🙂 Great post, it’s not always easy to follow every new idea on social media, so your help is very much appreciated!

  2. Instagram è uno dei miei social preferiti, forse il primo haha Ci sono un sacco di persone ed è interessante poter interagire con milioni di utenti.
    Che idea il primo gioco di puzzle, davvero originale!!

  3. We’re huge puzzle fans at our house and my husband is a movie buff .. and we’re loving this idea! The best part about it? You’ll wake up in the morning and all of your pieces will be right where you left them (we have kitties!)

  4. I love Instagram. I use it for my blog and it’s an easy way to connect with your audience. And also to find interesting news/ blogs/ brands. Love the idea of the jigsaw puzzle from Toronto Silent Film Festival. Even though I’m a movie addict, I hadn’t seen this campaign yet. So glad I read about it here. What an awesome game! I love their message: That it costs so many time to restore the movies. But that the result is so satisfying. Great that they let the fans experience this feeling!

  5. Che idea figa …. soprattutto il tasto salva ahahaha
    Io utilizzo Instagram quasi Tutti i giorni sia per is o personale sia per lavoro come blogger … lo trovo un social davvero top!

  6. I think that this is a brilliant idea of engaging content on Instagram. When we talk about engagement we rely on comments and likes on the visual social network, never on a deeper level of interaction. I really like the out of the box thinking of the creative agency behind this campaign and how they used the Instagram tools in their advantage.

  7. Non ero a conoscenza di questo Jigslaw Puzzle! e’ davvero un idea interessante ed originale e sicuramente il creatore è davvero un genio. Comunque, promuovere i contenuti pubblicitari tramite social è un metodo di nuova generazione e questo comporta già un passo avanti nel mondo del marketing e della comunicazione.

  8. I miss old Instagram simple interface sharing moments that we catched and people left a like. Now Instagram is more than moments. It has become a world!

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