Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required!
You might notice the rise of interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the shop shelves and grab people’s attention. It makes a product more appealing, memorable and useful.
So, the confectionery giant Hershey has come up with a smart idea. Partnering with the agency Barkley, the brand has released the ‘Remixer,’ the first-ever interactive packaging that turns into a beat box. By ‘remixing’ its TAKE5’s Bar five classic flavors – chocolate, peanut butter, caramel, pretzels, and peanuts –the company ‘remixing’ the way their consumers experience music.
Are you curious to know how it works? According to the brand, using conductive ink and touch sensors, TAKE5 Remixer lets you create over 30,000 track combinations. Moreover, it doesn’t require an app to run. Isn’t it genius?!
I think, TAKE5 Remixer is a fantastic example of how brands can use new technologies to add something defferent to make their product stand out.
Whach the video below and share your views! 😉
(via)
Sourse: Hershey
Read more about interactive packaging
Read more about technology
My word, technology is amazing these days and good for Hersheys for being at the forefront of creative marketing.
Agree with you, Tania! 🙂 Companies have to be at the forefront of business innovations!
Wow, this is so cool!! I wonder if we have this in Canada.
Glad you liked the idea, Paige. 🙁 Unfortunately, this limited-edition packaging is available just in the US. Who knows maybe it spreads around the world 😉
Oh wow, they really did get creative with this packaging! It’s so cool that they were able to do this.
Yes, indeed! 🙂 Thanks for the commenting, Liz!
Super cool! Thanks for sharing.
Glad to hear that! 🙂 Thanks for the commenting, Bethany!
This looks so amazing! I know we definitely don’t have this in Norway but maybe one day!
This is very cool idea! How creative and fun…! Technology definitely rules our today’s world! 😉
What a creative packaging! The technology is really good. Thank you for sharing.
I love this. I have to find one to give as a gift.
This could be an awesome gift idea for someone but first I will gift it to myself. I saw the video but couldn’t understand properly how does it work. I will buy this pack and see myself first!
I understand you, Ana, but I think, they didn’t show it just because they wanted to arouse people’s interest! 😉 Therefore, according to the brand, the TAKE5 Remixer uses conductive ink to create music on the spot and allows users to immediately remix music with built-in speakers, no app required! It runs on batteries! Hope, you find it helpful 🙂
I haven’t heard of these before, but seems like a good one. Thanks for sharing.
How fun is this ad! It’s really nice especially for the kids. It’s a cool new twist other than just eating the candy bar as soon as you get your hands on it.
This ad looks great and I am sure that kids would enjoy playing with the ‘playable packaging’ as it is a unique concept.
Oh, can’t believe they made it! Is it rechargeable? How does the battery works?
Incredible Che abbiano inventato qualcosa di simile! Ma funziona con una batteria? Come si ricarica?
Sono d’accordo, Sabrina 🙂 Si, funziona con batterie come ai vecchi tempi 😉
This is what I call creativity. It could be a very good gift to someone
That seems really cool! thank you for sharing I’m so gonna look for it now
This is very interesting and creative packaging. I wonder how many products will be packed like that (or even something more?) in the future… 😛
This is a great packaging idea, I hope we would be able to get it here in Nigeria. Great post.
I love Harshey’s chocolates !!! like my kids 🙂 will see how will its partnership with Barkley impact things. Anyways good write up. Thanks
This is the first time I have ever heard of interactive packaging! Sounds like a neat idea.
Nina
aworldofdresses.com
Well, I wasn’t expecting that when hit the play button on the radio. Music+Chocolate=yes please! But is it too much?!
WOAH, this looks super cool, it’s mindblowing. The photos looked really amazing for me, but when I read that it lets you create over 30K track conbinations…. WOW, mindblown here. Thank you so much for sharing!
That sounds amazing and lots of fun! What an unbelievable combination. Never heard anything like this before.
Fun and mindblowing to have such candy. Kids will love this the most.
Thats look great i gonna check in amazon. I wish it for my son <3 the technology is amazing
Technology is amazing, good post – liked reading it. Kids will love this I suppose.
Elien I littlelouvain
This is very modern and innovative. Hope I would see something like this in Asia too. I love Hersheys.
Wowzerz. Now, that is pretty genius, if you ask me. It’s especially great for this new generation. Great packaging idea. I can’t wait to get my hands on one.
lolz…this looks so fun..i dint know that a candy bar can do things like this. Do you think we can get it in Malaysia? Do you mean that if we buy this..then we can play it, only if the candy bar is inside?
It will be great to spread the packaging around the world, but currently is available only in the US, Cassey. No, you can eat the bar and play with this interactive music packaging! You can create your own music pieces 😉
OMG! legend…wait-for-it…DARY! all the chocolaty goodness wrapped in super awesome beats! I want this remixer so bad, that video just sold it. Where can I get one?
You can get it in the US, but hurry up it’s a limited edition package 😉
This is a creative package! It’s incredible how far technology can go. I’ve saw the video and I would certainly buy it. X – https://esseremoda.nl/christmas-look/
How cool is this??!! Until I read your post .. I’d never heard of interactive packaging. I’ll keep my open for it in the future. Thanks so much for sharing!
This is so cool, but I don’t think we have tjis here in France
It is a limited edition package, unfortunately available just in the US 😉
This is so innovative! I love how creative Hershey’s packaging is! I have to try to get a package and make my own beats.
prettyfitfoodie.com
I’m sure you’ll have fun, Sondra! 🙂 This interactive packaging is a really great thing!