TAKE5 Candy Bar: the first-ever playable packaging.

Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required!

You might notice the rise of  interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the shop shelves and grab people’s attention. It makes a product more appealing, memorable and useful.

So, the confectionery giant Hershey has come up with a smart idea. Partnering with the agency Barkley, the brand has released the ‘Remixer,’ the first-ever interactive packaging that turns into a beat box. By ‘remixing’ its TAKE5’s Bar five classic flavors – chocolate, peanut butter, caramel, pretzels, and peanuts –the company ‘remixing’ the way their consumers experience music.

TAKE5 Remixer (via)

Are you curious to know how it works? According to the brand, using conductive ink and touch sensors, TAKE5 Remixer lets you create over 30,000 track combinations. Moreover, it doesn’t require an app to run. Isn’t it genius?!

I think, TAKE5 Remixer is a fantastic example of how brands can use new technologies to add something defferent to make their product stand out.

Whach the video below and share your views! 😉


Sourse: Hershey

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44 thoughts on “TAKE5 Candy Bar: the first-ever playable packaging.

  1. This could be an awesome gift idea for someone but first I will gift it to myself. I saw the video but couldn’t understand properly how does it work. I will buy this pack and see myself first!

    1. I understand you, Ana, but I think, they didn’t show it just because they wanted to arouse people’s interest! 😉 Therefore, according to the brand, the TAKE5 Remixer uses conductive ink to create music on the spot and allows users to immediately remix music with built-in speakers, no app required! It runs on batteries! Hope, you find it helpful 🙂

  2. How fun is this ad! It’s really nice especially for the kids. It’s a cool new twist other than just eating the candy bar as soon as you get your hands on it.

  3. I love Harshey’s chocolates !!! like my kids 🙂 will see how will its partnership with Barkley impact things. Anyways good write up. Thanks

  4. lolz…this looks so fun..i dint know that a candy bar can do things like this. Do you think we can get it in Malaysia? Do you mean that if we buy this..then we can play it, only if the candy bar is inside?

    1. It will be great to spread the packaging around the world, but currently is available only in the US, Cassey. No, you can eat the bar and play with this interactive music packaging! You can create your own music pieces 😉

  5. How cool is this??!! Until I read your post .. I’d never heard of interactive packaging. I’ll keep my open for it in the future. Thanks so much for sharing!

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