You often find excuses for not working out. Whether it’s lack of time or money or you just lose interest or motivation. But your excuses are no longer valid! A famous sport brand Reebok decided to remind you that you don’t always need to be inside a gym to get a good workout because the gym is everywhere!
Summer is perfect for being active and spending time outdoors. So why not take your fitness routine to the next level and move your workout outside? Researches have shown that working out in the natural environment can not only motivate you to stay in good shape but also it helps you to burn more calories, tone your muscles and boost your mood and health while enjoying the sunshine, the surroundings and fresh air!
There are plenty of exercises you can do without spending hours at the gym such as walking, jogging, hiking and swimming. They are easy, effective and can save you some money. Some parks even have sport facilities which are accessible year round and are free to the public!
These all are sure good things. BUT! Have you ever thought of doing exercises at the bus stop while waiting for the bus to come? Seems incredible, right!
To make this idea come true Reebok partnered with JCDecaux, the leading outdoor advertising company in the world. Six bus shelters in Bogotá and Cali, Columbia were turned into pop-up gyms. People were invited to take part in the training session and do step-ups, push-ups, squats and more with professional trainers support. Seems genius!
This initiative is a part of Reebok ‘The Gym is Everywhere’ campaign that outdoor workouts can be also effective and fun. All you need is an inspiration to keep fit. Work out whenever you want! The gym is everywhere!
Usually people go to the cinema to relax, but Reebok makes them “Run the Movie” to watch the film. Let’s see.
Imagine you’re at the cinema, relaxed, with large containers of popcorn and ready to watch the film. Suddenly it stops and begins to buffer. Spotlights light up in front of the screen on the treadmills with Reebok running shoes nearby and point at randomly selected moviegoers.
Once they begin running on the treadmills, the movie keep on going. The faster they run the more quickly the movie continues.
Take notice that the movie is going just while people keep running and a buffer appears on the screen again when the treadmills are empty.
At the end all participants have been given a new pair of Reebok ZPump shoes.
The campaign, titled “Run the Movie” was done by the South Korean ad agency Innored for Reebok to promote ZPump Reebok shoe and also to provide people with healthy life style and keep them fit.
This method might seem too extreme in comparison with their previos Get moving, get pumped campaign in subway, but I like the way the Reebok do to brake people’s routine and never stop surprising us. 🙂
Independent Health Foundation with University at Buffalo introduced a funny Ambient Marketing campaign to encourage students to select healthy snacks from vending machine. If you prefer something unhealthy, work off your snack.
The initiative was launched at UB to convince their students of starting thinking about making healthy choices while having snacks or lunch on campus. To promote this action a vending machine was installed in Knox Lecture Hall and hidden cameras around it were set up.
In the first video students are shocked by this vending machine talking and asking them to do 20 jumping jacks, jog in place putting hands up in the air, do push-ups on the floor in front of it before getting their snack. In the second, students are asked to read ingredients of their snacks and get aware how healthy the food they eat is. In the third, students have to make a promise to eat healthier.
All videos ends up with a special message as a healthy reminder: in the first – “2 minutes to eat. 20 minutes to work off”, in the second – “More syllables=less nutrition”, and in the third – “Looks like junk inside. Feels like junk inside”. This concept makes people be aware of what they eat.
When you buy food and cook at home you it is necessary to know what ingredients this product contain. To help identify healthy food, you can visit the IHF’s website where you can find some useful tips with recipes to make the right choice.
Good nutrition is an important part of a healthy lifestyle. Food rich in vitamins and minerals provides you with energy and helps you stay healthy, active, and strong. If you are on a well-balanced diet, you can reduce a risk of various diseases, such as obesity, diabetes, heart diseases, etc.
So it is nessary to provide people with information on health nutrition at a young age that will help them stay healthy throughout their life.