Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” online campaign, in which young feline students can develop their life skills to become tomorrow’s cats.
In particular, Whiskas UK has released a very appealing campaign launched on their Youtube channel that offers a series of 12 entertaining videosset in the “Kitten Kollege”, the institute of feline education.
The first two videos introduce the “Kitten Kollege” where kittens from all over the world can come toenrich their minds and get a good academic background in such fields like “string theory” (playing with yarn), linguistics (meowing), archeology (fishes skeleton) and literature (“The Prince of Persian” and Franz Katka’s works). What is more, the Kollege also encourages them to nurture their natural curiosity and to “think outside the box, and sometimes inside of it too.”
The next videos show us hilariously funny scenes from the academic life with a lecture hall full of kittens as if were are human students. Professors give them lectures on the importance of healthy nutrition, how to move on to eating a balanced adult food (a cat food), the art of communications (the meow, the purr, the trill), responsabilities (vaccinations etc) and many others.
Even though, the videos are all about kittens, but we realize that the real message is to educate kitten owners and give them a special course about pets care.
The campaign was released by ad agency AMV BBDO, Google and online comedy site College Humor and will appear on YouTube, Facebook, College Humor, and the Whiskas site.
Let’s your adorable kittens live a long and happy life! 🙂
Tesco, the UK’s biggest supermarket chain, has launched the Halloween-themed campaign to entertain consumers and to keep their interest.
Halloween is considered to be a scary holiday of the year. It’s not just a time you can see people with pumpkin latterns, holding costume parties, dressing up as witches and ghosts, watching scary movies or telling ghost stories and going trick-or-treating. But it’s also a time for pranks to play on your friends and family. And when it comes to Halloween, companies want to align themselves with the holiday so that they could create entertaining and engaging content for their consumers.
So the agency BBH London has released an online video entitled “Introducing Spookermarket” for Tesco in which Tesco staff play Halloween pranks on consumers while doing the shopping in the supermarket.
The video was shot by hidden cameras to see people’s reactions. For example, shoppers have been terrified of butchers with scary Joker faces and a ghostly-painted severed woman’s head hidden behind the piles of toilet paper. Moreover, one man in the store jumps with fear when he sees shopping trolley moving on their own.
In addition, BBH has created 5 tutorials with a tag “Every Little Helps” on how to make spooks at home such as “creepy clown face”, “horrible head-in-a-jar” and many others to get you in the mood for Halloween. 😉
Automaker Volvo is coming up with another awesome idea: LifePaint, a reflective safety spray that highlights cyclists at night.
Cycling has always been dangerous and unsafe. There have been many road accidents and cycling injuries in recent years in the UK.
The “best way to survive a crash is not to crash” is the claim of Volvo’ new campaign. Safety is a major concept of Volvo cars. The brand cares about people both outside and inside a vehicle.
To reduce a risk of accidents Volvo with agency Grey Londonand Swedish startup Albedo100 has developed a new concept – reflective safety spray called LifePaint that is invisible by daylight, but becomes visible at night and it shines with a soft steady light in the glare of car headlights.
The spray has been made to increase visibility of cyclists at night. Spray developers care about safety of cyclists and drivers.
LifePaint is water based, so it washes off and will not affect the color or surface of materials. It can be also used on textile and it can be applied to clothes, shoes, helmets, pushchairs, children’s backpacks and even dog leads and collars and lasts for about one week after application.
To promote this unique concept an online video and invisible black posters, that show the text in the flash of a smartphone were created.
Swedish car manufacturer continues surprising us with its creative ad solutions offering drivers a breath of pure, fresh Swedish air in its new commercial.
We are used to watching differents vehicles, extreme roads or highways in car ad commercials.
In the latest work done by Grey London you can see just beautiful Scandinavian landscape and you can hear leaves rustling, trees and wheat swaying in the wind, birds singing and snow falling. There are no cars in this ad.
Just at the end of the ad you can see the message: “Swedish air, our newest innovation. A unique air filtering system now available worldwide and in the upcoming XC90.”
This is no accident. Fresh Swedish air and beautiful nature is a “metaphor of well-being and health to provide the new XC90 Volvo car model with “innovative solutions– CleanZone air filtration system with enhanced multi-filter that improves interior air quality.
People suffering health problems, including allergy or hypersensitivity can breath easily because most microscopic fine dust particles can be prevented from entering the car.
This brilliant ad commercial will be run in cinemas, online, at car shows and launch events.
To promote the initiative Volvo has also created a “Swedish Air Inhaler” that offers drivers some fresh Swedish air in a glass packaging. You can test this inhaler at car shows and dealerships.
In my opinion, this ad campaign is a good example of how to stand out among the variety of brands using an unconventional marketing strategy. It is always necessary to think outside the box, offering new tactics that others haven’t used yet.
Mentos has made their own emoticons – or “Ementicons” to be in touch with their audience.
Using emojis and emoticons has become very popular lately. It is the fenomenon worldwide now. Small images of smiley faces and symbols that convey our emotions and replace our words, can add a mood to our message and give more expression to our digital communication.
To be exact, emoji is not the same as emoticons. Emoji keyboard (means picture + character ) is a standard set of pictorial symbols —images of things such as faces, weather, emotions or activities – installed on many smartphones approved by the Unicode Consortium. But emoticons (short for emotion + icon) are user-created images from text that used to represent an emotion.
Nowadays brands tend to create their own emoticons to engage their users in a new way. So Mentos has launched a new ad campaign created by BBH London that includes online advertising and 6 comical online videos to show a range of its downloadable emoticons – or “Ementicons” – that express feelings in a fresh way.
Ten new ementicons were created in partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which are available through a new Ultratext keyboard.
In the video commercials you can see 6 Ementicons such as Cute-Crazed, Selfie-Obsessed, Bad Happy, Awkward, FOMO and #Winning to express your feelings of something. For example, the video Cute-Crazed makes you feel as if you got a thrill when something was so cute that you wanted to squish it and in the Bad Happy – express how you feel when you are happy about something when it is not a time for smiling.
A full set of ementicons is presented on YouTube and on Mentos social platforms such as Facebook, Twitter and its website.
Mentos isn’t the only brand to use its own branded emoticon. Earlier it was introduced by brands such as Ikea with its Swedish meatballs, Coca-Cola with Emoticoke. But every brand offers their users its own creative and original way to distinguish from each other and be recognizable to their audience.
A premium British fashion retailer Ted Baker has lanched a new ad campaign titled “Pinch me” for his new Spring/Summer 2015 collection in the UK.
This week Ted Baker has launched the TV Commercial ad called “Pinch me”. It was done by agency Crowns & Owls.
In the video you can see a handsome man that arrives at a mysterious semi-tropical island, where he discovers a fantastical and surreal town, populated by a woman and her clones. Then he runs into a clone of himself and chases after his clone. In the end you can see that his clone escapes from him on the boat, leaving the guy on the beach with clones of the woman. The commercial ends with a message “All is not as it seams…” and a hashtag #Pinch_ me – to make sure a situation is real and you are not imagining it.
The commersial invites viewer to watch it, showing beautiful dresses and outfits, “inspiring your imagination to soak up atmosphere of Ted Baker’s SS15 menswear and womenswear collection.
A fantastic video enables to see the full range of the collection. Ted Baker also launched a “Social Media campaign on his Instagram account (@ted_baker) . Every day, within two weeks one of Ted Baker’s SS15 images will be posted, where you can notice “all is not as it seams…”.
To understand it better you should see it deeper on the image, using your Instagram filters to find the answer. Then you have to regram it or comment using a hashtag #Pinch_Me to have a chance to win a trip to Portmeirion, where the ad commercial was shot and is also a famous tourist village in Gwynedd, North Wales. The trip includes tickets to Festival Number 6.
This ad campaign is well-done, it offers a creative and original way to promote the SS 15 collection and lets your imagination move in the world of beauty and fashion. 🙂
A luxury brand Burberry expands its Twitter partnership. It introduces a new initiative called #Tweetcam that enables fans and users all over the world to take a photograph live from the Burberry Prorsum Autumn/Winter 2015 Womenswear show at London Fashion Week.
Burberry has partnered with Twitter to offer users to take pictures from the catwalk show by using the hashtag #Tweetcam on their smartphones. The #Tweetcam is a tweet-activated camera that allows Twitter users to stream the real time photo or video content.
By tweeting #Tweetcam to the Burberry Twitter account (@Burberry) users can activate a camera to take a picture live with the best point of observation at the moment when models show off clothes on the runway. After that Burberry personalizes each photo taken by users with their Twitter handle, shows the exact time the picture is taken and then tweets it back to them.
Moreover, to interact with their Japanese users Burberry has also partnered with the Japanese messaging platform called Line to get access to live stream show.
Burberry gives an innovative and effective example of using social media strategy and e-commerce in the fashion world. It is also a good example of interacting with its followers, engaging them in a various special content and initiatives.
Burberry is the first luxury brand to sell products through Twitter. In particular when Twitter’s “Buy now” button was launched in 2014. Earlier in 2011 Burberry offered their fans an exclusive content using the hashtag #TweetWalk. Users had an access to its new collection images before the items were shown by the models on the catwalk.
This technology is called VMBeacon (or beacon) and installed into each mannequin or visual merchandising product. It transmits information programmed via a web-portal. The VMBeacon was developed by Iconeme, a technology and design company and works with a Iconeme free app on mobile devices. To communicate with mannequin a consumer has to be within 50 metres inside or outside the store.
To use this technology and interact with mannequins you need to download Iconeme app for iOS and Android. After the access, the app invites users to view more detailed photos with product description on display including price and links to buy the items online or directly in the store. Moreover, it is possible to share the products, save looks to use later and to find special offers and rewards.
To make shopping experience of the consumer more effective, mannequins are available for 24 hours. So you can find necessary information at every moment and to shop online directly from the window with mannequins when the store is closed.
The VMBeacon was installed in some British stores such as House of Fraser’s Online Store ad Aberdeen, Hawes & Curtis in London and Bentalls in Kingston upon Thames.
This app is an excellent way to be in touch with clients, it enables to understand better their needs and desires, have feedback of the sales products and can help improve service and enlarged sales. And what do you think of this innovation? 🙂
London ad agencies Lowe Open and DLKW Lowe launched an integrated marketing campaign to promote a charity initiative in support of a fight against coronary heart disease and give awareness to a problem.
This campaign will be held to coinside with Heart Month in February. Also an event will be arranged on 6th February at Pocklington Arts Centre, UK.
Every year people suffer heart deseases, there are many children as well. To help them to combat this illness and reduce a risk British Heart Foundation (BHF) funds research, education and care programms, aims to prevent heart diseases. This charity organization also makes communication campaigns to increase a visibility and give a deep understanding to the problem.
It’s not surprising that engaging people with any form of advertising is not easy, but if your goal is not only to increase sales but also care about people’s life it could have a positive effect.
This year BHF in collaboration with Lowe agencies developed “Wear it. Beat it” integrated campaign that includes TVC. This shows small children with heart deseases attempting to say the name of their specific diagnosis. The ad is accompanied by a claim “It’s hard to say, but even harder to live with” . This spot has been on air since 31 December 2014. The campaign also includes online, events and out of home (OOH) advertising.
This campaign is aiming to encourage people to participate in fundraising event that will be held on 6th Fabruary at Pocklington Arts Centre to help raise funds for life saving heart research. It also engages people to make a support by wearing red and make a donation. If you are not able come but you want to support the campaign you can organize an event on 6th February everywhere: in your workplace, school or with friends and family.
To host an event there are many ideas described on their web site: starting from a quiz with red questions, red team names, red team accessories and ending with movie night with red snacks, red drinks. To join, you need to sign up, after that you will be posted or emailed a Fundraising Kit full of red-themed ideas and inspirations.
In my opinion it is a great idea to launch this charity campaign and it is a great opportunity for everyone to help people to combat a heart desease, isn’t it?