#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

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The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

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London seen with new eyes thanks to Bose’s new spot.

Could you imagine a buzzing metropolis like London without noise, traffic jams and crowds of people? This surreal image can become a reality in the new ‘Get Closer’ TV ad for Bose by Grey London.

The only living soul in the spot is Maëva Berthelot, a well-known dancer from London, who moves to a electro-R&B track called ‘Alchemy’ by TĀLĀ and to a routine by renowned choreographer Simeon Qsyea through the completely deserted iconic locations of the UK’s capital: the London Underground, Regent Street, Shoreditch markets and Piccadilly Circus.

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Bose: Get Closer (via)

And just at the end of the spot you can see people and traffic suddenly appear and you realise that dancing in the empty streets was her flight of fancy. Maëva saw nothing around in overcrowded Piccadilly Circus wearing her new Bose QC35 wireless headphones with the noise cancelling effects and she seemed to be in her own world so that nothing comes between her and her music. What a smart way to promote the headphones, isn’t it? 😉 💃🏽🎧

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Bose: Get Closer (via)

Are you curious to know how the video was shot in the empty town? According to Grey’s website they managed to shut off streets for filming for some minutes at a time to allow helicopters to shoot the performance in the early morning.📹🎥🚁

Enjoy watching this fantastic video and let me know your view. 🙂

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Gillette focuses on sport for Rio 2016 campaign.

While waiting for the Olympic opening ceremony in Rio de Janeiro, Gillette has launched the three-minute ‘Perfect Isn’t Pretty’ film to reveal the harsh reality that athletes face during preparation periods for the Olympics.

Seems a bit weird from the world’s leading male grooming brand, doesn’t it? You can mistake it for famous sport brand ads. The main concept of Gillette is as follows: as athletes aim to become excellent at their sport so Gillette aims to create the best razor in the world!

“Whether you’re perfecting blades or chasing Olympic gold, the best a man can get is not always pretty. But it’s always worth the chase.”

– Gillette

When you watch the Olympics, you get impressed with how fit and well-trained athletes are. Seems everything is possible for them. But you don’t realize the real price of their success.

Gillette. Perfect isn’t pretty
Gillette. Perfect isn’t pretty (via)

So Gillette and Grey New York give you the opportunity to see what goes into athletes while preparing for the Olympic Games: the spot features the Brazilian football star Neymar Jr., American decathlete Ashton Eaton, Chinese swimmer Ning Zetao and English cyclist Andy Tennant.

We can see that the road to victory is not easy. A lot of hard work, challenges of intensive training and sacrifice go towards achieving the goal of competing in the Olympics. To succeed they have to be driven to improve every day. They must have the burning desire to do whatever it takes to reach their goals. They need to be confident in themselves and believe that they’re winners.

Pretty isn’t perfect, they told me I was worthless
Had to dig deeper with my cleats at the surface
Way more than physical, this is soul-searching
Pain from the pressure to perform equals purpose
No sympathy, nervous energy
Second place, one second don’t remember me
I’m not stopping ’til the end
Got the sun on my face and my back is to the wind, yeah
What don’t kill you only makes you stronger, yes
The road to glory takes a little longer, yes

– Pusha T

To help you get in the mood for the upcoming Olympic opening ceremony the soundtrack to the Gillette film was released. This soundtrack is a new remix of Sia’s ‘Unstoppable’ created by Grammy-winning producer Ariel Rechshaid featuring rapper Pusha T and percussion from Brazilian marching band Olodum. This remix has become the official anthem for the 2016 Olympic Games in Rio de Janeiro, Brazil!

To my mind, the Gillette campaign featuring the Olimpics athletes is brilliant! Most of us will never compete in the Olympic Games, but we all have something to learn from them. They motivate and inspire us to do our best to achieve our own goals and make our dreams come true!

Whatch the video below and share your views!🏅🏅🏅

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Smart way to declare your love with a bouquet of Doritos roses on Valentine’s Day.

Need a great Valentine’s Day gift idea? Doritos knows how to impress your man! Find out more reading the post!

Men aren’t always the easiest people to buy gifts for. Knowing that, Doritos has found a brilliant solution – a bouquet of 12-long-stem roses made with Doritos Ketchup tortilla chips which can be delivered for free right to your man’s door on Valentine’s Day!

According to the Doritos website, ‘these long-stem Doritos Ketchup Roses are one of a kind. The bloom is handmade by food stylists and each delicate petal is placed with care.’

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Unfortunately, the Doritos bouquet is only available for those who live in Canada, especially in Toronto, Montreal and Vancouver. But if you’re outside the delivery zone, don’t worry about it. There is good news! You can make your own non-edible versions of the bouquet by following some simple D.I.Y. steps described on the Doritos website.

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Doritos DIY (via)

Isn’t it amazing? 😉  What do you think of it? 🙂

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Christmas ads to get you in a festive mood.

As holidays are coming closer, here is the Top 5 Christmas ads that have caught my eye this year. Which one is your favoutite?

Christmas is just around the corner
Christmas – you feel it in the air
All the trees are surrounded with presents
The stockings are filling up too

Barry Manilow,
an American singer

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Coca-Cola Christmas Ad (via)

It’s Christmas time. It is a wonderful and joyous time of the year to spend time with the family and friends, decorate Christmas trees with lights and get presents from Santa. It is also an opportunity for brands to get us in the spirit of the holiday season and make believe us in the magic of Christmas all over again.

Watch the ads below:

1. In the Duracell’s new Star Wars-themed commercial, ‘Battle for Christmas Morning,’ never underestimate the power of the imagination.

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2. For the 25th anniversary of Home Alone I suggest that you watch one of the re-created scenes of the movie with ‘a nerdy, tech-y twist‘ made by the agency Redpepper.

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3. If Santa was a woman, could she do the job? A social experiment by the agency Anomaly.

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4. Dogs and cats re-create your favourite holiday movies‬ such as ‘A Pugmas Story’, ‘Love Catually’, ‘Frozen Dogs’ and more.

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5. Coca-Cola is willing to make you happy only with the magic bow.

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Merry Christmas and Happy New Year! May the sparkle of the holidays shine for you all year long. 🎄☃️🎅🍾🎁

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Fiat Chrysler appears in ‘Star Wars’ – themed ad campaign.

The campaign includes a series of TV commercials with five Fiat Chrysler brands to co-promote the much-anticipated ‘Star Wars: The Force Awakens’ movie.

On the occasion of the ‘Star Wars: The Force Awakens’ release the Fiat Chrysler Automobiles (FCA) in conjunction with Lucasfilm and Disney has launched its new co-branded ad campaign with the Chrysler, Dodge, Fiat, Ram and Jeep brands in 30-second spots.

Each spot gets you in the mood of Star Wars universe and provides you with music, voice-overs and main charachters from the movie. For example, Chrysler spot turns you back to the ‘70s when it was ‘the first time you saw Star Wars,’ Jeep shows a space combat scenes between the rebel alliance such as X-Wing Fighters and the Imperial forces such as Star Destroyers, or Tie Fighters and gives the opportunity to ‘Enjoy the freedom to go far, far away,’ in the Fiat’s ad you have ‘Some are seduced by the Dark Side. Others are drawn to the light.’

Star Wars: The Force Awakens (via)
Star Wars: The Force Awakens (via)

When it comes to Dodge, you can see the army of white Dodge vehicles in the role of Stormtroopers, while a black Dodge is for Darth Vader, accompanied by the ‘Imperial March’ music from the movies. The final Ram Trucks ad provides us with the Force that fills us with strength. Each spot ends with the tag ’See Star Wars: The Force Awakens December 18’ for you to remind about the official release in the U.S.

As for me, these ads are the best commercials I’ve ever seen. Well-done! Below you can see the ads and share your views after watching! 🙂

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Coke Zero’s first ever ‘Drinkable advertising’ campaign.

If you’re thirsty drink an ad!

Coca- Cola is full of surprises and continues to impress me with their innovative ideas. Working with Ogilvy&Mather New York they’ve created an entire campaign for Coca-Cola’s low-calorie drink Coke Zero that you can literally drink! Seems incredible, doesn’t it? Using creative thinking with new technologies make the unbelievable possible!

One of the most interesting and creative aspects of this campaign is a giant billboard that serves Coke Zero through a massive straw to thousands of passersby to encourage them to ‘Taste It.’

Coke Zero: Drinkable billboard (via)
Coke Zero: Drinkable billboard (via)
Coke Zero: Drinkable billboard (via)
Coke Zero: Drinkable billboard (via)

What is more, by partnering with Shazam they developed a new way of using audio recognition. The brand with its agency managed to pour the soft drink through a drinkable commercial all around the US.

ByShazamingthe ad viewers see Coke Zero being poured directly in the screen of their mobile devices from a bottle on TV screen. It was possible whenever they were at home, at a concert or among 80,000 people at NCAA Final Four games. When the glass was full they could get a free drink at redeemable retail stores.

Coke Zero: Drinkable commercial (via)
Coke Zero: Drinkable commercial (via)
Coke Zero: Drinkable commercial (via)
Coke Zero: Drinkable commercial (via)

Other ‘drinkable’ elements include radio ads that ‘poured Coke Zero using just sound’, print ads ‘that become cups’, flyers ‘that become straws’ and even posters ‘that turn people’s phones into digital straws’ and tweet ‘that poured Coke Zero in 140 characters’, all of which generate coupons for a free Coke Zero. It’s simply amazing!

Coke Zero: Drinkable ad (via)
Coke Zero: Drinkable poster (via)
Coke Zero: Drinkable poster (via)
Coke Zero: Drinkable tweet (via)

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So next time you’re thirsty drink an ad’, claims Coca-Cola in the campaign. 😉

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Cirque du soleil: an aquatic commercial for T.O by Lipton.

The famous tea brand Lipton has released a groundbreaking TV commercial for its new tea machine, the T.O. It’s an aquatic masterpiece!

If you’ve ever seen a performance by the Montreal-based circus troupe Cirque du Soleil, you know that its shows are simply breathtaking. Cirque du Soleil has always amazed its audience with its spectacular acrobatics and choreography, stunning costumes and advanced digital technologies.

Inspired by some of its water-themed shows (such as ‘O’ and ‘Amaluna’) Cirque du Soleil’s artists perform underwater in the Lipton TV ad commercial where you can see them in different colorful clothes, each represents the delicate and aroma tea flavors. This ad is a beautiful combination of flavors and underwater ballet dance performed by the artists of Cirque du Soleil.

The T.O by Lipton (via)
The T.O by Lipton (via)
The T.O by Lipton (via)
The T.O by Lipton (via)

The ad  is accompanied by the remix of the famous music of the Swan Like and was done by the agency Tribal Worldwide London in collaboration with adam&eveDDB.

Watch this stunning ad and you’ll see all this stuff with your own eyes. It’s simply incredible! 🙂

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The future has finally arrived!

Just think, 30 years has passed but we still remember “Back to the future” movie! As we know, this memorable date is October 21, 2015– that day Marty McFly and Doc Brown travelled to the future in “Back to the Future Part II”.

So, to celebrate “Back to the Future Day” Toyota has released a five–minute commercial and has reunited Michael J. Fox and Christopher Lloyd, the main characters of the movie trilogy.

The commercial called “Fueled by the Future” starts with a narration: “I’m a huge ‘Back to the Future‘ fan, especially all that crazy technology. That’s why I got into science and ended up getting my master’s in aero-mechanical engineering” – showing us a scene from the movie and then a man appears sitting on a sofa watching it on TV.

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Back to the future (via)

We recognized Mischa Pollack, a scientist who meets up in the diner with Michael J. Fox and Christopher Lloyd, two of his heroes, in the next scene of the commercial to show them how he could turn their trash into a fuel for a car, just like the Mr. Fusion model generator from the DeLorean in the movie.

After that Mischa returns to his Toyota pickup truck and travels throughout memorable places in the movie such as McFly’s home, Whittier Union High (Hill Valley High) and Courthouse Square collecting garbage to turn it into a fuel.

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Toyota (via)
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Whittier Union High (via)

I got into my thoughts that in the movie the main character receives Toyota pickup truck as a gift from his parents. But now in the commercial we can see the modern version of Marty’s truck, a fuel-cell sedan powered by hydrogen (remember DeLorean powered by a lightning bolt? ). This truck titled Toyota “Mirai” (means “future” in Japanese) has been presented by Pallock to Fox and Lloyd in the final scene. Doc and Marty get impressed by seeing a new vehicle and they ask Mischa for a test drive!

Toyota Mirai (via)
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Toyota Mirai (via)

Another interesting scene that caught my eye is when Fox an Lloyd are eating dinner and discussing which of the movie’s 2015 predictions have come true such as 3D printing, 3D movies and fingerprint technology. The funny element is when Lloyd admits to still using a fax machine! What is more, Fox says he is still really looking forward sneakers that lace themselves up!

I would also like to mention that Toyota commercial is accompanied by background music from the movie that made me quite nostalgic. Let’s watch and enjoy! 🙂

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Lurpak invites to go freestyle in the kitchen!

Lurpak starts a new campaign to encourage people to be creative in the kitchen.

Let’s break the routine. Let’s turn our imaginative ideas into reality. It’s time to set sail for something totally new and fresh.

Ladies and Gentlemen, today we’re going to try something a little different. We’re going freestyle” – tells us a voiceover in the commercial.

Lupark Go Freestyle, 1 (via)

In the commercial we can see people’s excitement and enthusiasm while cooking. Let’s put aside cookbooks and let imagination go. Take matters into your own hands.

Lurpak Go Freestyle, 2 (via)

The ad is accompanied by jazz rhythm that inspires you to go freestyle and start improvising with a dish in the kitchen. Tasty and glorious food images whet your appetite and take you in the incredible world of flavor and taste sensations.

The campaign has been done by Wieden+Kennedy London and aims to inspire people to be creative and spontaneous while cooking. What’s the point of using a lot of ingredients to create your masterpiece. All you need is to put your heart and soul, passion and imagination into it. Do not hesitate to experiment and then your ideas come true. Creativity is what keeps the idea shining.

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Excitement is a key to attract viewers attention. What surprises me most is that advertising of ordinary butter brand looks so desirable and eye-catching. You want to taste it immediately and create your own food masterpiece.

Emotional branding is one of the most effective way to cause reaction, feelings and moods. It’s a good idea to promote products, stimulate the desire and encourage consumers to want the product or service. People don’t make logical buying decisions. They make emotional decisions. Brands that engage consumers in a personal dialogue on their needs are able to evoke feelings of love and attachement.

How about a new idea? 😉

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