Lexus introduces the ‘Lane Valet’ in its new TV Commercial.

Browsing the web I came across an unusual TV commercial done by the ad agency Team One United States for the 2018 Lexus LC that highlights the ‘Lane Valet,’ Lexus new innovation that every driver will appreciate. But all is not as it seems. Continue reading to find out more!

Thinking outside the box has always been in Lexus DNA. The luxury automaker never ceases to amaze me by the endless creativity, passion for innovation and advanced technology. Lexus knows that when you take technology and mix it with creativity, you can always come up with something new. This time Lexus introduces the latest incredible invention named ‘Lane Valet,’ that can take the driving experience to a whole new level by improving both traffic flow and safety on the road.

lexus lane valet (EN)
Lexus: The Lane Valet

In the ad Lexus voiceover encourages us to ‘Imagine a world with Lane Valet, a semi-autonomus technology that can connect left lane vehicles obstructing the flow of traffic and do the drivers a cortesy of moving their vehicle for them, making the highway safer for everyone.’

In fact, the ad shows a man in the left lane driving on the highway in his red Lexus LC, in front of him he sees a driver in a slow moving vehicle. Fortunately, with the simple press of a ‘Lane Valet’ button on the dashboard of his car, the annoying vehicle has been pushed out of his way. Do you expect it to be true, right?

But Lane Valet is not a real option. It was done as an April Fools’ joke! However, I couldn’t miss the ad because it’s simply genius! It lets us ‘experience visionary thinking at full speed’ and ‘Experience Amazing’! 🙂

Watch the video below and share your views! 🙂

(via)

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Experience amazement with a new Lexus ’Man and Machine’ Super Bowl 2017 ad!

The Lexus ‘Man and Machine’ Super Bowl 2017 ad will definitely inspire you to test-drive this luxury sports coupe!

You might expect the ad which only dazzles you with the stylish and eye-catching latest Lexus model. Instead, the brand decided to do something unusual – by inviting Lil’ Buck, a professional dancer, to perform in its new ‘Man and Machine’ ad to showcase the special bond between a man and his car. To promote the all-new LC 500 and introduce its new global tagline ‘Experience Amazing,’ Lexus invites you to experience the vehicle like never before!👨🚘

 

Lexus ‘Man and Machine’ (via)

The commercial opens with fast cut shots of Lil’ Buck, who jooks his way to Sia’s song “Move Your Body” from her latest album, and a machine, the new 2017 Lexus LC 500 coupe, depicted along with his dancing. As the ad goes on we see both, a man and machine, on a split screen, showing the parallels between the versatility of human body movements and the power and athleticism of the vehicle.

Machines don’t have emotions,’ says British actress Minnie Driver in the voice-over, ‘But the rare few can inspire them.’ There is nothing better than communicating your emotions through your dance!

(via)

Brilliant concept and very good execution! An exciting part of the ad that I like most is where Lil Buck slithering into the Lexus by challenging gravity and when he dances on the walls around the vehicle. Incredible. Isn’t it? 😉

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