How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading!

You might think that direct mail has gone the way of the dinosaur, but it is not true. It is not a forgotten form of advertising either! Companies continue using ‘old-school’ techniques including direct mail because they know that they still work.

Sector Alarm An Alarming Letter

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Despite the rise of digital media, direct mail is still a viable and effective strategy in the marketing mix: it is more personalized and tailored for a specific audience but it also an awesome tool that allows to deliver a tangible message to your target audience and encourage interaction.

Just like any other marketing tactics, direct mail is continually changing and evolving alongside the tremendous advances in technology to create a unique and powerful bond with the audience.

Nowadays making your direct mail piece stand out amongst the others and getting your brand noticed isn’t as simple as it used to be. Today consumers are bombarded with countless emails and advertisements every single day while they respond to only a few of them. People spend less than a minute scanning your message before they decide whether it’s worth their time and effort to read it.

Sector Alarm An Alarming Letter

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So, to create an immediate impact on potential consumers and to arouse their curiosity about the service, the Sector Alarm partnering with agency Milk have recently created an alarming letterthe direct mail that you won’t ignore! How did they succeed in it? By installing an alarm in an envelope that goes off when the letter is opened. Who doesn’t react to the sound of an alarm?

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To my mind, it is a perfect example of how direct mail can be a powerful and effective marketing tool that, when executed properly, delivers great results for your business. Don’t overlook the power of direct mail! 📬📩 🙂

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IKEA introduces a playful billboard.

This month IKEA has launched an interactive billboard in the subway in its native country to encourage kids and adults to play more together.

Subway station Hötorget in Stockholm has recently turned into an ideal place for cool interactive digital billboards. Just remember the “Coke-moji” ad that recognises a facial expression of passersby and shows their emotions on the screen made by Coca-Cola. It was installed on the same station!

This time IKEA goes further, introducing a new version of a creative game to surprise and bring joy to morning commuters of Stockholm while waiting for their trains. Who of us can resist playing dominos on the interactive billboard? Personally, I think it’s not easy!

IKEA LATTJO
IKEA LATTJO

What interested me is that as soon as people touch the display, a row of dominos starts falling on the whole screen and then continues via a number of digital billboards in the subway station. It’s simply amazing!

IKEA LATTJO
IKEA LATTJO

This billboard was done to promote ‘LATTJO’, IKEA new play collection in a funny way. The name of the game wasn’t chosen casually, because LATTJO means fun in Swedish. By the way, we can see the message on the billboard “Have a LATTJO (fun) day!” (in Swedish “Ha en LATTJO dag!”) that invites passersby to join in and play.

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The collection was born with the goal to inspire people to play more together, not depending on their ages.

“Play is a universal language, cross borders, cross generations. Through play we connect with each other and build relations – having fun at the same time. And it’s just as important for adults as for children. Research shows that the joy of doing something without a specific purpose, like playing, releases stress and fuel our creativity and imagination.”

Nicolas Cortolezzis,
LATTJO product developer

I find the idea of this billboard stunning because playing makes you feel great! 😉

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