subway Archives - Advertising/Media/Marketing blog

IKEA introduces a playful billboard.

November 13, 2015November 13, 2015
Eugenia Nazarova

This month IKEA has launched an interactive billboard in the subway in its native country to encourage kids and adults to play more together. Subway station Hötorget in Stockholm has recently turned ... Read More

Billboard that makes you yawn.

May 27, 2015May 12, 2017
Eugenia Nazarova

Café Pelé, a popular Brazilian coffee brand, has created a contagious billboard to promote its coffee in an unconventional way. The agencies Lew’Lara\TBWA, Brazil come up with a brillian idea. The... Read More

Get moving, get pumped in the subway with Reebok in Korea.

April 17, 2015October 21, 2015
Eugenia Nazarova

Reebok in South Korea has launched the pump battle campaign in subway to promote its ZPump Fusion model in unconventional way. Nowadays people need to be more active and spend less time sitting in fro... Read More