As holidays are coming closer, here is the Top 5 Christmas ads that have caught my eye this year. Which one is your favoutite?
Christmas is just around the corner
Christmas – you feel it in the air
All the trees are surrounded with presents
The stockings are filling up too
an American singer
It’s Christmas time. It is a wonderful and joyous time of the year to spend time with the family and friends, decorate Christmas trees with lights and get presents from Santa. It is also an opportunity for brands to get us in the spirit of the holiday season and make believe us in the magic of Christmas all over again.
Watch the ads below:
1. In the Duracell’s new Star Wars-themed commercial, ‘Battle for Christmas Morning,’ never underestimate the power of the imagination.
The famous tea brand Lipton has released a groundbreaking TV commercial for its new tea machine, the T.O. It’s an aquatic masterpiece!
If you’ve ever seen a performance by the Montreal-based circus troupe Cirque du Soleil, you know that its shows are simply breathtaking. Cirque du Soleil has always amazed its audience with its spectacular acrobatics and choreography, stunning costumes and advanced digital technologies.
Inspired by some of its water-themed shows (such as ‘O’ and ‘Amaluna’) Cirque du Soleil’s artists perform underwater in the Lipton TV ad commercial where you can see them in different colorful clothes, each represents the delicate and aroma tea flavors. This ad is a beautiful combination of flavors and underwater ballet dance performed by the artists of Cirque du Soleil.
The ad is accompanied by the remix of the famous music of the Swan Lake and was done by the agency Tribal Worldwide London in collaboration with adam&eveDDB.
Watch this stunning ad and you’ll see all this stuff with your own eyes. It’s simply incredible! 🙂
To celebrate its 65th anniversary Honda has released an amazing 2-minute ad commercial that was done with paper and hands. It’s really worth watching!
It doesn’t seem just a simple ad! Honda doesn’t promote its newest model revealing its benefits or tells about its latest innovation. But on the contrary the commercial invites you to the journey of the evolution of their vehicles through 6 decades from the developing its first engine for bicycles, then progressed to motorsycles, automobiles, F1 racing cars, robotics and jets to its latest developement – Honda Pilot 2016.
What really caught my eye is a stunning idea that crossed Honda creative team minds to realise this remarkable ad.
Everything in the commercial has been created by hand. Engenieers together with advertisers from the agency RPA placed more than 3,000 colour illustrations in front of the camera that were stitched together and shot by PES, a stop-motion genius and Academy Award-nominated. He managed to convert the hand-drawn illustrations into incredible 3D world space.
OPI, a famous nail polish brand, has launched a new marketing campaign introducing a new concept – a color as the universal language.
Nowadays nail polish has become a real fashion accessory. You can choose any color shades depending on your mood or season and match any outfit. Brands aim to attract consumers attention through eye-catching images in a number of beauty magazines, ad commercials, fashion runways. And they all want to stand out of the crowd and offer you something new.
So did the Paris’ office of TBWA for OPI that has created a brilliant campaign called “color is the universal language” that includes a TV Commercial Ad, an app, print ads, outdoor advertising and merchandise such as T-shirts, mugs and other promotional items.
What attracts my attention most is a TV Commercial called “Story of a drop” in which you can’t see the nail product, but just a red nail polish drop that introduces itself as a letter A saying “My mom thinks I’m very classy, but I can also be pretty naughty.” Every color represents 26 letters of the alphabet.
In the ad a range of colors is presented by words and sentences such as “Hello world,” “Happy birthday Grandma,” “Farewell my love” and “Marry me now” and four asterisks that are the part of a word and you can find out which one is yours.
Another interesting idea is a special app called “ColorChat.” It allows to encode messages in OPI nail polish shades. You can just type your message on a standard keyboard on your smartphone and letters or words turn in different colors.
You can also save your masterpiece and send your messages to friends via text, email and social media or share your ColorChat messagges on the OPI Color Wall. If you want to buy something it is possible to shop the OPI nail polish shades directly from the app. It is available for iOS and Android users, so you can test it and have fun! The app has launched worldwide since April 1, 2015.
In my opinion the idea of ColorChat is very powerful and allows to express your emotions in innovative and artistic way. It’s also very unusual to see words or phrases in the shape of colorful nail polish. 🙂
Automaker Volvo is coming up with another awesome idea: LifePaint, a reflective safety spray that highlights cyclists at night.
Cycling has always been dangerous and unsafe. There have been many road accidents and cycling injuries in recent years in the UK.
The “best way to survive a crash is not to crash” is the claim of Volvo’ new campaign. Safety is a major concept of Volvo cars. The brand cares about people both outside and inside a vehicle.
To reduce a risk of accidents Volvo with agency Grey Londonand Swedish startup Albedo100 has developed a new concept – reflective safety spray called LifePaint that is invisible by daylight, but becomes visible at night and it shines with a soft steady light in the glare of car headlights.
The spray has been made to increase visibility of cyclists at night. Spray developers care about safety of cyclists and drivers.
LifePaint is water based, so it washes off and will not affect the color or surface of materials. It can be also used on textile and it can be applied to clothes, shoes, helmets, pushchairs, children’s backpacks and even dog leads and collars and lasts for about one week after application.
To promote this unique concept an online video and invisible black posters, that show the text in the flash of a smartphone were created.
Swedish car manufacturer continues surprising us with its creative ad solutions offering drivers a breath of pure, fresh Swedish air in its new commercial.
We are used to watching differents vehicles, extreme roads or highways in car ad commercials.
In the latest work done by Grey London you can see just beautiful Scandinavian landscape and you can hear leaves rustling, trees and wheat swaying in the wind, birds singing and snow falling. There are no cars in this ad.
Just at the end of the ad you can see the message: “Swedish air, our newest innovation. A unique air filtering system now available worldwide and in the upcoming XC90.”
This is no accident. Fresh Swedish air and beautiful nature is a “metaphor of well-being and health to provide the new XC90 Volvo car model with “innovative solutions– CleanZone air filtration system with enhanced multi-filter that improves interior air quality.
People suffering health problems, including allergy or hypersensitivity can breath easily because most microscopic fine dust particles can be prevented from entering the car.
This brilliant ad commercial will be run in cinemas, online, at car shows and launch events.
To promote the initiative Volvo has also created a “Swedish Air Inhaler” that offers drivers some fresh Swedish air in a glass packaging. You can test this inhaler at car shows and dealerships.
In my opinion, this ad campaign is a good example of how to stand out among the variety of brands using an unconventional marketing strategy. It is always necessary to think outside the box, offering new tactics that others haven’t used yet.
A commercial doesn’t show clearly what car he is driving, but among the models of his collection that are on the edge of his bed it is easy to recognize a famous silhouette of the 911 Porsche Carrera. Suddenly, a misterious yellow roaring monster appears in the child dream and overtakes a dextereous 911 Porsche car waking up a terrified boy from the nightmare.
The ad ends up with the statement that “The car you dreamed of as a child has just been overtaken” is accompanied by a message that was “Handcrafted by racers. The new Mercedes-AMG GT”.
This amazing ad was created by a German ad agency Jung von Matt/Spree, Germany. The ad campaign will be soon accompanied by print ads, television and online campaign.
The 911 Porsche Carrera is considered to be a masterpiece of German automotive engineering in the German imagination, but in the ad a new Mercedes -AMG GT appears to be more high-powered, making a challenge to other sport cars.
This commercial declares war to other supercar manufacturers and provoke people to think thoroughly of the car of their dream.
American chain of discount department stores Kmart created an unexpected advertising commercial to Valentine’s Day to surprise the target audience.
It’s always exciting when brands surprise you. Kmart and ad agency Draft FCB created a new TV commercial to make a perfect St.Valentines’s Day for everyone.
In this spot we can see a young boy who is preparing for St.Valentine’s Day: he is shaving, brushing his tears, dressing up and finally cooking something. Maybe you think it is common for a person to prepare a romantic dinner for somebody who he loves – a girlfriend whose photo you can see by the mirror. But at that moment grandma has come, surprised to see a table that has been set for dinner and a gift – a heart-shaped box of chocolate and a teddy bear with an envelope.
A commercial ends with a voiceover “Give More Love To Everyone in your life on this Valentine’s Day” and hashtag #More Love, telling that you can give love and joy for every person you love. St. Valentine’s day simbolizes romance and love, when people express their feelings of love to each other by giving flowers, chocolates, and sending greeting cards – valentines.
But nowadays this event has become more and more commercialized.
Budweiser continues to surprise, creating a sequel of the last year’s heart – rending commecial. A new spot is on air during the Super Bowl XLIX games where the main hero is a “Lost dog” puppy, but not a beer.
A famous beer Budweiser in collaboration with agency Anomaly created a sequel of the last year’s heart-rending and sentimental “Puppy love” story about a labrador’s puppy. And this year a “Lost dog” spot has been launched and has gained a great success. In a few days it has got many Likes , Sharing and became a viral.
This spot shows a story of a little puppy, that has lost and is looking for a way home. A spot consists of several episodes: at first we can find a lonely puppy hiding in a box from the rain, with eyes full of hope and wishing to find his friends and home soon. He has been separated from his owner and his friends, Clydesdale horses. In the second episode we can see his owner who is posting missing dog flyers, promising a reward for his puppy friend return. And in the end it shows Clydesdale horses rescuing their lost puppy friend from a wolf.
It is a very emotional and heartwarming story, but where is the beer in the ad? This spot concludes just with Budweiser’s hashtag #Best Buds. I wonder, what advertisers keep in mind and what they want to achieve?
It is supposed that the best way to catch people’s attention is to create a story full of empathy and emotions. In my opinion this spot is a metaphor to Budweiser’s brand mission: maintaining strong relationships with consumers, including care, attention, friendship and telling them that the best buds is always with you and never let you down. That creates integrity and increase fidelity to the brand.