Let’s drive football!

When it comes to innovation in the automotive industry Nissan has always had a leading position. How about its latest technological achievement that enables to control a football game with a car?

As Nissan is the official automotive sponsor of the UEFA Super Cup and UEFA Champions League, the idea to launch a project that focuses on football seems obvious.

Based on the mission to drive football the brand created the “Project Controller” that is “an interactive expedition to turn a Nissan Qashqai into a Pro Evolution Soccer controller and drive football”, in other words it allows gamers to control players in the Pro Evolution 2016 soccer game (PES 2016) on a Sony PlayStation by driving a Qashqai crossover. It’s the world’s first automobile video game controller!

Its website says:

“As you read this, our team of car engineers, gamers and UX designers are exploring the different possibilities for connecting the Nissan driving interface to a Sony PlayStation to create a new way to control Pro Evolution Soccer 2016.”

Project Controller: Driving Football (via)
Project Controller: Driving Football (via)

How it works:

The gamer sits on the driver’s seat and can manage players on a TV screen in PES 2016 video game. In order to pass a ball or shoot a goal gamers have to press the brake pedal or gas pedal. Also they can control the players using a steering wheel and windscreen wipers and direction indicators.

Project Controller: Driving Football
Project Controller: Driving Football (via)

For the first prototype testing the world-leading gaming influencers such as bloggers, vloggers, critics and gamers were invited.

(via)

The Project Controller was created by Nissan with agency TBWA, Helsinki and in partnership with UEFA, Sony PlayStation and Konami. It will debut during the UEFA Champions League game between Malmo FF and Paris Saint-Germain on November 25 at Malmö New Stadium, Sweden.

IMG_3648
Project Controller: Driving Football (via)

As for me, I find this innovation brilliant. The brand managed to combine technology, gaming and football with driving a real car! It fits perfectly with its core philosophy ‘Innovation That Excites.’ Would you like to test it?

Read more about innovation

Read more about technology

Read more about auto

Read more about Ambient Marketing