The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

March 30, 2017June 12, 2017
Eugenia Nazarova

Can you solve the Instagram Jigsaw Puzzle? 😉

You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.

It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.

According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!

Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.

Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.

TSFF2017 Instagram Jigsaw Puzzle (via)

Here is an example of Instagram campaign to inspire you.

In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.

This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.

TSFF 2017 Instagram Jigsaw Puzzle (via)

To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.

So, are you ready to solve the puzzle? 😉

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How to get rid of bad roads in the city?

June 17, 2015
Eugenia Nazarova

P4 Ogilvy&Mather, Panama knows how to solve the problem of demaged roads and attract attention of local authorities.

Bad roads in the cities are very common and have become almost the norm. There is a huge contradiction of having super modern buildings, surrounded by roads with bad potholes.

Holes in the surface of a road make driving difficult or dangerous. You can often see drivers swerving to avoid the potholes and it doesn’t seem amusing. It often causes road accidents and car damages.

P4 Ogilvy&Mather with TV station Medcom in Panama have found a great solution. In particular, a device was installed inside potholes on the busiest streets of Panama. Every time it is run over by a vehicle this device sends a complaint tweet directly to the twitter account of the Department of Public Works.

Medcom released a special issue “The Tweeted Pothole” in Panama’s most influencial news show. They interviewed drivers to find out their opinion.

After a lot of complaints in Twitter the problem was taken into consideration. They achieved a good result. Potholes started disappearing.

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Therefore people should be active to make authorities do what they obliged to do. 😉

Taco Bell is back with new “Sharing Sucks” campaign.

June 10, 2015September 17, 2016
Eugenia Nazarova

A famous fast food company Taco Bell, has launched a new ad using sharing that has become a real phenomenon in our life.

We spend too much time sharing every moment of our daily life, as we became addicted to sharing. We can’t do without it, as it takes place in our real life and on social media.

Taco Bell with agency Deutsch LA has created a brilliant ad commercial. The commercial begins with a guy seeing a group of people sharing their nachos on the plate. Getting fed up with sharing the guy exclaims that since you’ve been a kid you’re always been told to share. He complains about sharing toys, the bathroom, the road, feelings, selfies, baby pictures. It’s oversharing everywere and when will it stop?

Taco Bell Sharing Sucks Campaign (via)

And then he shows the Grilled Stuft Nacho, “the first nachos designed not to be shared” which means that handheld food is made especially for one person to enjoy. The commercial ends with a warning “Don’t share this ad”, but everybody knows it‘s impossible to do, living in the technology world with Facebook, Twitter and Youtube.

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I like the creative and smart way Taco Bell uses their marketing strategy. The brand has found an accurate tactic to encourage people to buy its products and get them loyal.

Taco Bell is also famous for its thought provoking ads. I would remind you the recent release “Routine Republic”, a short film about a dystopian world dominated by a single breakfast food such as McDonald’s where people should avoid eating the boring breakfast and should defect to the next generation of breakfast at Taco Bell.

The brand aims to be the first in their category of fast-food and to think different from competitors and get people talking about brand. While other fast-food brands choose the similar strategy, Taco Bell go in completely opposite direction, encouraging people to change their behaviour and come up with new offers.

How do you find this new ad? 😉

Express yourself with Ementicons.

March 20, 2015June 26, 2017
Eugenia Nazarova

Mentos has made their own emoticons – or “Ementicons” to be in touch with their audience.

Using emojis and emoticons has become very popular lately. It is the fenomenon worldwide now. Small images of smiley faces and symbols that convey our emotions and replace our words, can add a mood to our message and give more expression to our digital communication.

To be exact, emoji is not the same as emoticons. Emoji keyboard (means picture + character ) is a standard set of pictorial symbols —images of things such as faces, weather, emotions or activities – installed on many smartphones approved by the Unicode Consortium. But emoticons (short for emotion + icon) are user-created images from text that used to represent an emotion.

Selfie-Obsessed (via)

Nowadays brands tend to create their own emoticons to engage their users in a new way. So Mentos has launched a new ad campaign created by BBH London that includes online advertising and 6 comical online videos to show a range of its downloadable emoticons – or “Ementicons” – that express feelings in a fresh way.

Ten new ementicons were created in partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which are available through a new Ultratext keyboard.

In the video commercials you can see 6 Ementicons such as Cute-Crazed, Selfie-Obsessed, Bad Happy, Awkward, FOMO and #Winning to express your feelings of something. For example, the video Cute-Crazed makes you feel as if you got a thrill when something was so cute that you wanted to squish it and in the Bad Happy – express how you feel when you are happy about something when it is not a time for smiling.

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A full set of ementicons is presented on YouTube and on Mentos social platforms such as Facebook, Twitter and its website.

Mentos isn’t the only brand to use its own branded emoticon. Earlier it was introduced by brands such as Ikea with its Swedish meatballs, Coca-Cola with Emoticoke. But every brand offers their users its own creative and original way to distinguish from each other and be recognizable to their audience.

“Pinch me” campaign from Ted Baker.

March 13, 2015September 17, 2016
Eugenia Nazarova

A premium British fashion retailer Ted Baker has lanched a new ad campaign titled “Pinch me” for his new Spring/Summer 2015 collection in the UK.

This week Ted Baker has launched the TV Commercial ad called “Pinch me”. It was done by agency Crowns & Owls.

In the video you can see a handsome man that arrives at a mysterious semi-tropical island, where he discovers a fantastical and surreal town, populated by a woman and her clones. Then he runs into a clone of himself and chases after his clone. In the end you can see that his clone escapes from him on the boat, leaving the guy on the beach with clones of the woman. The commercial ends with a message “All is not as it seams…” and a hashtag #Pinch_ me – to make sure a situation is real and you are not imagining it.

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The commersial invites viewer to watch it, showing beautiful dresses and outfits, “inspiring your imagination to soak up atmosphere of Ted Baker’s SS15 menswear and womenswear collection.

A fantastic video enables to see the full range of the collection. Ted Baker also launched a “Social Media campaign on his Instagram account (@ted_baker) . Every day, within two weeks one of Ted Baker’s SS15 images will be posted, where you can notice “all is not as it seams…”.

Instagram #Pinch_Me

To understand it better you should see it deeper on the image, using your Instagram filters to find the answer. Then you have to regram it or comment using a hashtag #Pinch_Me to have a chance to win a trip to Portmeirion, where the ad commercial was shot and is also a famous tourist village in Gwynedd, North Wales. The trip includes tickets to Festival Number 6.

This ad campaign is well-done, it offers a creative and original way to promote the SS 15 collection and lets your imagination move in the world of beauty and fashion. 🙂