Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

March 16, 2017June 12, 2017
Eugenia Nazarova

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading!

Medical tourism has gained popularity in recent years as people decide to get medical treatment abroad as an alternative option for high quality and affordable healthcare, and absence of waiting lists. They can also enjoy the opportunity to travel overseas.

Developing a solid marketing strategy to increase brand awareness and consumer engagement is vital for any business, and medical tourism industry is no exception. Among noumerous marketing techniques that can be used, digital marketing is considered to be one of the best and effective tools for medical tourism. It allows you to better reach the right target audience with the right messaging and enables to measure the direct effectiveness of the ads. It raises the chances that the right person sees the right ad at the right time. It also expands your service to the regional, national and international market.

With digital marketing tools you can encourage your target audience to take action, visit your website to get more information about your products/services and provide feedback, and by using social media share buttons on your website or social media channels, visitors can share your content fairly quickly. It is important to create a powerful content that people can comment on and share online all the time.

Social media is also a great method that helps you successfully connect with your audience through e-mail, invite people to join your Facebook page or community.

Tour n’ Cure #StopTheWait (via)

Here is an example of digital marketing campaign that was created by BBDO Egypt for Prime Pharma’s Tour n’Cure #StopTheWait initiative in partnership with the Leo Messi Foundation aiming to lead the global effort to get rid of Hepatitis C.

In particular, the ad starts with the voiceover telling that a lot has happened in the past two years, showing Messi as an example. For this period of time he lost some finals and won some more, he scored 120 goals with the support of his team, he traveled the world in 64 days, got bunch of titles, he got injured, cured and healed, but in the meantime Melanie has been waiting just like 100 million like her who are forced to wait over two years to start their treatment for Hepatitis C.

Then Messi appears saying ‘Everything that I’ve achieved in the past two years wouldn’t make sense if we couldn’t work together to change Melanie’s life and others like her. No one should wait for the treatment. #StopTheWait.’ It’s essential that we should act like Messi!

The ad finishes with the text line ‘Come to Egypt for an affordable cure with zero waiting time. Start your treatment now www.tourncure.com’

If you’re curious you can also watch the campaign on Social Media Channels such as Facebook, Twitter and Instagram.

As Tour n’ Cure website regards ‘For every 1,000 supporters to the #StopTheWait cause, Tour n’ Cure will provide free treatment to one patient.’

(via)

To my mind, it is a great campaign with a strong message. Let’s put an end to the waiting lists of people waiting for medication. #StopTheWait.” What do you think of it? 🙂

Read more about digital marketing campaigns

How to get rid of bad roads in the city?

June 17, 2015
Eugenia Nazarova

P4 Ogilvy&Mather, Panama knows how to solve the problem of demaged roads and attract attention of local authorities.

Bad roads in the cities are very common and have become almost the norm. There is a huge contradiction of having super modern buildings, surrounded by roads with bad potholes.

Holes in the surface of a road make driving difficult or dangerous. You can often see drivers swerving to avoid the potholes and it doesn’t seem amusing. It often causes road accidents and car damages.

P4 Ogilvy&Mather with TV station Medcom in Panama have found a great solution. In particular, a device was installed inside potholes on the busiest streets of Panama. Every time it is run over by a vehicle this device sends a complaint tweet directly to the twitter account of the Department of Public Works.

Medcom released a special issue “The Tweeted Pothole” in Panama’s most influencial news show. They interviewed drivers to find out their opinion.

After a lot of complaints in Twitter the problem was taken into consideration. They achieved a good result. Potholes started disappearing.

(via)

Therefore people should be active to make authorities do what they obliged to do. 😉

Public interest ads against harassment in the workplace.

April 3, 2015October 21, 2015
Eugenia Nazarova

The Ministry of Labour in Brazil has launched a powerful print ad campaign to fight harassment at work.

The workplace is one of the most important social space where people spend a lot of time. It is essential that companies should create friendly work environment, so that employees can be effective and productive and enjoy what they are doing.

A positive workplace is characterised by respect that supports employee engagement. It also creates a high performance culture that encourages innovation and creativity. Engaged employees are considered to be more motivated and committed.

People who are harassed may suffer distress, anxiety, depression and other serious psychological problems which make them feel unhappy and hate the thought of going to work. They lose confidence. All these affect their work productivity. People make mistakes due to their lack of concentration and motivation.

The Ministry of Labour in Brazil in collaboration with ad agency Escala has created series of print ads aiming to prevent negative work environment and harassment. They also focus on attracting public interest to the problem.

Organogram 1 (via)

Organogram 2 (via)

In all ads work space with an employer and employees accompanied by powerful messages are shown. There are different types of moral harassment that can occur in the workplace such as isolating, threatening, minimazing the potential of employees and offending them, calling them by nicknames like door, briefcase, whale, turtle, donkey and clown.

Organogram 3 (via)

Organogram 4 (via)

At the end of each ad you can see a message “if your boss only respects the organogram, report it”.

It means that if you are harassed or bullied and your boss says nasty things and uses physical violence you should defend your rights and contact an employment lawyer immediately. He can help explain the law and assert your rights in court if needed.

Work off your snack.

March 18, 2015October 21, 2015
Eugenia Nazarova

Independent Health Foundation with University at Buffalo introduced a funny Ambient Marketing campaign to encourage students to select healthy snacks from vending machine. If you prefer something unhealthy, work off your snack.

The initiative was launched at UB to convince their students of starting thinking about making healthy choices while having snacks or lunch on campus. To promote this action a vending machine was installed in Knox Lecture Hall and hidden cameras around it were set up.

(via)

In the first video students are shocked by this vending machine talking and asking them to do 20 jumping jacks, jog in place putting hands up in the air, do push-ups on the floor in front of it before getting their snack. In the second, students are asked to read ingredients of their snacks and get aware how healthy the food they eat is. In the third, students have to make a promise to eat healthier.

All videos ends up with a special message as a healthy reminder: in the first – “2 minutes to eat. 20 minutes to work off”, in the second – “More syllables=less nutrition”, and in the third – “Looks like junk inside. Feels like junk inside”. This concept makes people be aware of what they eat.

When you buy food and cook at home you it is necessary to know what ingredients this product contain. To help identify healthy food, you can visit the IHF’s website where you can find some useful tips with recipes to make the right choice.

Good nutrition is an important part of a healthy lifestyle. Food rich in vitamins and minerals provides you with energy and helps you stay healthy, active, and strong. If you are on a well-balanced diet, you can reduce a risk of various diseases, such as obesity, diabetes, heart diseases, etc.

So it is nessary to provide people with information on health nutrition at a young age that will help them stay healthy throughout their life.