BMW launched ‘The Moving Billboard’ to get your car ready for winter!

November 17, 2016
Eugenia Nazarova

With winter on its way, it’s time to start preparing your vehicle for winter driving. To raise awareness about the benefits of winter tyres, BMW and AIR Brussels created ‘The Moving Billboard.’

Winter weather can be unpredictable and make driving treacherous and stressful. Ice, snow, freezing rain and fog increase the risks on roads. This is where winter tires come into play.

In most EU countries, including Belgium, winter tyres for cars are not mandatory. However, experts recommend you switch your tyres from summer to winter. When the temperature drops below 7°C, even if there is no snow, summer tyres become less efficient and winter tyres are much better adapted to winter conditions as they have special rubber compounds designed to improve traction, handling and braking not only on snow, slush and ice but also on wet and frozen roads.🚘🌨🌧

BMW: The Moving Billboard (via)

To reveal the difference, BMW in partnership with agency Air Brussels have created ‘The Moving Billboard,’ a billboard that tells you about the advantages of winter tyres and demonstrates them.

The idea is as follows: a seemingly ordinary billboard was installed alongside a busy road in Brussels, so when drivers stop in front of a red light, the billboard suddenly starts moving backwards, showing the message on the screen: ‘In winter you would only have stopped here.’ This means that driving a car with winter tyres is less risky and the braking distance is shorter.

(via)

Take care of yourselves and others on the road! How about swapping your summer tyres for winter ones? 😉

What if a bus stop turns into a swimming-pool!

June 29, 2016
Eugenia Nazarova

Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself!

Outdoor (OOH) is still one of the best and diverse methods of advertising. Outdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a week and reaches audiences that other media such as TV, radio or newspaper can’t. If you aim to create immediate awareness for your brand, this form of advertising is ideal for your business.

As you might know, Outdoor advertising can take various different forms such as traditional and digital billboards, point of sale displays, transit ads (buses, taxis, trains, subway stations, airports or wrapped vehicles), guerrilla advertising (or ambient media), bus stops ads and so on . These ads are captivating, provide high-impact and high frequency. They offer unlimited crative concept and flexibility. Creativity has no limits!

There are a lot of great Outdoor ads where you can get an inspiration from for your next ad campaign. What has caught my eye this time is an example of bus stop advertising to promote Budapest Spas. Hungarian capital has been considered a Spa City for 80 years due to an abundance of thermal waters and healing spas.

Budapest Spas (via)

In fact, one of the busiest bus stops of the Budapest was transformed into a swimming-pool to make passengers get the impression as if they were in water.

To strengthen the feeling a large aquarium filled with real water together with VR glass panels were installed inside a bus stop. So passers-by were able to look into it and feel in a swimming pool. Moreover, one side of the bus stop had cutouts for faces so passers-by could even made photos!

I think it is a great example of thinking outside the box. When advertising and technology meet together, nothing is impossible! 😉

An unconventional billboard by LG.

May 8, 2015
Eugenia Nazarova

It’s worth watching the latest creative billboard on Qantas Drive near Sydney International Terminal if you’re in Australia these days.

Nowadays companies have to think outside the box to come up with new advertising ideas that could capture the imagination of their target audience. Outdoor advertising is considered one of the most effective types of advertising.

Outdoor advertising or out-of-home (OOH) is an affordable way to gain high visibility to the target audience. It allows brands to communicate with consumers when they are on the go. They don’t need to buy a newspaper, magazine, watch ads on TV, or internet. People are more likely to pay attention to the content in their natural surroundings. Thus, the advertising message is easily remembered and captures the audience’s attention quickly.

Billboards, the most common form of outdoor advertising and is one of the most effective way to promote a product and build brand recognition. They are everywhere and visible to everyone. They are created to impress people with their size, colours, creative ideas. Unlike other methods of advertising they are visible 24 hours a day, 7 days a week and are never switched off.

Here is an example of unconventional billboard that has been done by GPY&R Sydney and oOh!media for LG Electronics Australia to promote its new washer.

LG Done in One (via)

In particular, to demonstrate the LG 15KG large capacity of a washing machine, the “Done in One” billboard was installed. You can see 71 items: 5 bed sheets, 12 bath towels, 5 tablecloths, 8 shirts, 9 t-shirts, 10 pillow cases, 9 pairs of underwear, 6 washcloths and 7 handkerchiefs to make its 12 metre by 3 metre billboard.

LG Done in One (via)

What impressed me is that all these items were washed in a single load in the washing machine and then were assembled on the billboard in order to create a strong product demonstration.

You can see this billboard on Qantas Drive near Sydney International Terminal, that is a strategical point of a huge number of people engagement.

I find the concept of using this product demo very effective. Consumers can see a product in action, evaluate and experience it without having to risk buying first. Product demonstration allows brands to convey the benefits and uniqueness of their products that influences consumer’s buying decisions.

Let’s have a look. Seeing is believing.

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