BMW launched ‘The Moving Billboard’ to get your car ready for winter!

With winter on its way, it’s time to start preparing your vehicle for winter driving. To raise awareness about the benefits of winter tyres, BMW and AIR Brussels created ‘The Moving Billboard.’

Winter weather can be unpredictable and make driving treacherous and stressful. Ice, snow, freezing rain and fog increase the risks on roads. This is where winter tires come into play.

In most EU countries, including Belgium, winter tyres for cars are not mandatory. However, experts recommend you switch your tyres from summer to winter. When the temperature drops below 7°C, even if there is no snow, summer tyres become less efficient and winter tyres are much better adapted to winter conditions as they have special rubber compounds designed to improve traction, handling and braking not only on snow, slush and ice but also on wet and frozen roads.🚘🌨🌧


BMW: The Moving Billboard (via)

To reveal the difference, BMW in partnership with agency Air Brussels have created ‘The Moving Billboard,’ a billboard that tells you about the advantages of winter tyres and demonstrates them.

The idea is as follows: a seemingly ordinary billboard was installed alongside a busy road in Brussels, so when drivers stop in front of a red light, the billboard suddenly starts moving backwards, showing the message on the screen: ‘In winter you would only have stopped here.’ This means that driving a car with winter tyres is less risky and the braking distance is shorter.


Take care of yourselves and others on the road! How about swapping your summer tyres for winter ones? 😉

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What if a bus stop turns into a swimming-pool!

Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself!

Outdoor (OOH) is still one of the best and diverse methods of advertisingOutdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a week and reaches audiences that other media such as TV, radio or newspaper can’t. If you aim to create immediate awareness for your brand, this form of advertising is ideal for your business.

As you might know, Outdoor advertising can take various different forms such as traditional and digital billboards, point of sale displays, transit ads (buses, taxis, trains, subway stations, airports or wrapped vehicles), guerrilla advertising (or ambient media), bus stops ads and so on . These ads are captivating, provide high-impact and high frequency. They offer unlimited crative concept and flexibility. Creativity has no limits!

There are a lot of great Outdoor ads where you can get an inspiration from for your next ad campaign. What has caught my eye this time is an example of bus stop advertising to promote Budapest Spas. Hungarian capital has been considered a Spa City for 80 years due to an abundance of thermal waters and healing spas.

Budapest Spas (via)
Budapest Spas (via)

In fact, one of the busiest bus stops of the Budapest was transformed into a swimming-pool to make passengers get the impression as if they were in water.

To strengthen the feeling a large aquarium filled with real water together with VR glass panels were installed inside a bus stop. So passers-by were able to look into it and feel in a swimming pool. Moreover, one side of the bus stop had cutouts for faces so passers-by could even made photos!

I think it is a great example of thinking outside the box. When advertising and technology meet together, nothing is impossible! 😉

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IKEA introduces a playful billboard.

This month IKEA has launched an interactive billboard in the subway in its native country to encourage kids and adults to play more together.

Subway station Hötorget in Stockholm has recently turned into an ideal place for cool interactive digital billboards. Just remember the “Coke-moji” ad that recognises a facial expression of passersby and shows their emotions on the screen made by Coca-Cola. It was installed on the same station!

This time IKEA goes further, introducing a new version of a creative game to surprise and bring joy to morning commuters of Stockholm while waiting for their trains. Who of us can resist playing dominos on the interactive billboard? Personally, I think it’s not easy!


What interested me is that as soon as people touch the display, a row of dominos starts falling on the whole screen and then continues via a number of digital billboards in the subway station. It’s simply amazing!


This billboard was done to promote ‘LATTJO’, IKEA new play collection in a funny way. The name of the game wasn’t chosen casually, because LATTJO means fun in Swedish. By the way, we can see the message on the billboard “Have a LATTJO (fun) day!” (in Swedish “Ha en LATTJO dag!”) that invites passersby to join in and play.


The collection was born with the goal to inspire people to play more together, not depending on their ages.

“Play is a universal language, cross borders, cross generations. Through play we connect with each other and build relations – having fun at the same time. And it’s just as important for adults as for children. Research shows that the joy of doing something without a specific purpose, like playing, releases stress and fuel our creativity and imagination.”

Nicolas Cortolezzis,
LATTJO product developer

I find the idea of this billboard stunning because playing makes you feel great! 😉

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Who would like to have a homemade pizza?

This question you can hear passing an interactive billboard in Amsterdam. It invites people to order a pizza according to their personal taste and directly with the chef of the restaurant! Did you get interested in it?

Nowadays interactive billboards have become an increasingly popular part of the media mix that allows to build strong relationships with consumers.

Such billboards are considered eye catching, getting people to be involved and enable them to enjoy a more personalized interaction with brand. They provide people with something more than just a nice picture – it is a surprise, which is believed to be a powerful thing.

For the last few years a lot of companies have been experimenting with interactive billboards using different technology – such as facial recognition, augmented reality, tracking technology etc. Companie’s ability to create new ideas along with new technologies give endless opportunities to make billboards unique and different.

There are a lot of brilliant examples that prove it, the latest one that grabbed my attention was a Livestream pizza interective billboard that was created by La Place restaurant in the center of Amsterdam to emphasize that the restaurant serves homemade meals at reasonable price.

 Livestream Billboard by La Place restaurant
Livestream Billboard by La Place restaurant (via)

To be exact, La Place in partnership with agency JCDecaux installed an interactive panel where passersby could choose their favourite ingredients (for example, mozzarella cheese, mashrooms, tomatoes or something else) to make pizza by talking directly to the chef of the restaurant via a live stream.

Furthermore, thanks to an interactive panel people could watch how a chef make their pizza and see what was inside the restaurant kitchen. As soon as pizza was cooked they could pick up their masterpiece from the restaurant.

To my mind, the interactive billboards are defenitly an effective way to create a Wow effect. And what is your attitude to such billboards?

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Nike has launched “Instaposters” campaign on the streets of Moscow.

Nike continues to surprise me. This summer it created an incredible guerrilla marketing campaign in Moscow using Instagram in combination with the art in real time. Let’s see it in details.

As you know pictures are often worth a thousand words, provoke emotions and raise greater interest in people. With the arrival of the internet and social network to take and share photos has become very easy. And Instagram is a great photographic tool that allows you to share your moments of everyday life, what you like, what inspires and surprises you with friends quickly.

So Nike with Instinct ad agency, Moscow has created a series of giant posters in street art during his global campaign #BetterForIt. The novelty of this campaign is as follows: selfies of real active women (not professional athletes ) who love and do sports were searched from their Instagram feed and then were placed on the streets of Moscow.

Nike instaposters
Nike instaposters (via)

In particular, women action selfies (while they were doing sports ) were turned into stencil art, or a form of graffiti that is known and has become famous all over the world thanks to the British street artist Banksy.

Nike Instaposters (via)
Nike Instaposter
Nike Instaposters (via)
Nike Instaposters (via)
Nike Instaposters (via)

It was a surprise when images of women were shared on Instagram with their girlfriends presented next to posters on the streets, it was done in real time. Of course, before doing this surprise Nike contacted women’s friends to avoid problems related to the privacy.

nike instaposters 2
Nike Instaposters (via)

This action has had so much success that motivated more women to post their action selfie on Instagram. It resulted in sharing more than 27,000 photos on Instagram with the hashtag #BetterForIt and more than 3 million people have seen Instaposter on the city streets during the Nike Women marathon that was held in June in Moscow.

For me Nike represents a real example of an endless creativity that inspires people to be more active in life, face up to problems, take up the challenge growing more and more professionally and being always in line with their “BetterForIt “☺

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Recharge Yourself.

Samsung is promoting its new ad campaign in Belgium to launch its latest Samsung Galaxy S6 main feature – wireless charging.

Using wireless chargers is becoming very popular. Some brands such as Starbucks, McDonald’s and Ikea have already offered their consumers wireless solutions to recharge their smartphones. Not to be outdone by them the latest Samsung Galaxy S6 device is also charged without a wire.

Now people can do without wires and they don’t need them anymore. So what can you do with all these wire chargers? Leo Burnett, Brussels, Belgium got inspired with a new idea – to turn them into real design objects. These objects you can use to recharge… yourself.

Samsung Recharge Yourself (via)

In particular, to get rid of wire chargers the company collected thousands of useless chargers. They offered some recycling solution. Unused cables have been used to create hammocks and chairs to get refreshed and relaxed after having a rest.

Samsung Recharge Yourself (via)

To create each chair they used more than 150 chargers and more than 3 km of wire in total. All these objects have been made for public use and enyone could use them.


In my opinion, the concept of recycling is essential in our modern world. Today’s consumers are obsessed with new technology. And when some items become redundant and obsolete they quickly replace them with new ones.

Instead of throwing all this stuff away, let’s reuse or recycle it! It’s a good idea because it helps to save natural resourses and keep environment clean.

An unconventional billboard by LG.

It’s worth watching the latest creative billboard on Qantas Drive near Sydney International Terminal if you’re in Australia these days.

Nowadays companies have to think outside the box to come up with new advertising ideas that could capture the imagination of their target audience. Outdoor advertising is considered one of the most effective types of advertising.

Outdoor advertising or out-of-home (OOH) is an affordable way to gain high visibility to the target audience. It allows brands to communicate with consumers when they are on the go. They don’t need to buy a newspaper, magazine, watch ads on TV, or internet. People are more likely to pay attention to the content in their natural surroundings. Thus, the advertising message is easily remembered and captures the audience’s attention quickly.

Billboards, the most common form of outdoor advertising and is one of the most effective way to promote a product and build brand recognition. They are everywhere and visible to everyone. They are created to impress people with their size, colours, creative ideas. Unlike other methods of advertising they are visible 24 hours a day, 7 days a week and are never switched off.

Here is an example of unconventional billboard that has been done by GPY&R Sydney and oOh!media for LG Electronics Australia to promote its new washer.

LG Done in One (via)

In particular, to demonstrate the LG 15KG large capacity of a washing machine, the “Done in One” billboard was installed. You can see 71 items: 5 bed sheets, 12 bath towels, 5 tablecloths, 8 shirts, 9 t-shirts, 10 pillow cases, 9 pairs of underwear, 6 washcloths and 7 handkerchiefs to make its 12 metre by 3 metre billboard.

LG Done in One (via)

What impressed me is that all these items were washed in a single load in the washing machine and then were assembled on the billboard in order to create a strong product demonstration.

You can see this billboard on Qantas Drive near Sydney International Terminal, that is a strategical point of a huge number of people engagement.

I find the concept of using this product demo very effective. Consumers can see a product in action, evaluate and experience it without having to risk buying first. Product demonstration allows brands to convey the benefits and uniqueness of their products that influences consumer’s buying decisions.

Let’s have a look. Seeing is believing.


What have blank orange billboards been done for?

To understand it better you need to go to Stockholm.

Have you ever considered that brilliant ideas are so obvious that you wonder why they didn’t cross your mind before. The simplest ideas have the greatest impact and surprisingly effective. They are often better understood, memorable and impressive.

There is no need to complicate things. Nowadays we are overfilled with new advertisements full of conspicuous images and overloaded information. And the chance that people remember this ad and rush to buy the product is very small. Though, it’s not an easy task to attract people’s attention.

It’s common knowledge that “All ingenious is simple”. A simple, clear concept is more powerful and carry a strong message that can be recognised in consumer’s eyes. We subconsciously appreciate simplicity.

So “Less is more”. The phrase is often associated with the architect and furniture designer Ludwig Mies Van Der Rohe, a proponent of minimalism. Nowadays this tactic is very actual and is being used in advertising and design.

To my mind, one of the interesting examples of this concept is a campaign that was done by DDB Stockholm for McDonald’s fast-food chain.

McDonalds Double Cheeseburger
McDonald’s (via)

To promote McDonald’s double cheeseburgers, two blank orange billboards are placed next to each other. You can’t see an alluring hamburger or fries with a noticeable headline. Just at the bottom right corner of the billboard you can notice a short line about a product with its price “Double Cheeseburger 20 SEK” .

I think advertisers delivered their concept clearly and concisely. It’s really complicated to make something simple, but very simple to make something complicated.

In conclusion, I would like to mention that McDonald’s has always offered fresh and creative solutions to impress consumers and get them talking about the brand. This campaign has been done to create an interest and to stand out again and again.