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Tag: marketing unconventional

How about running on a treadmill in the cinema?

How about running on a treadmill in the cinema?

September 11, 2015
Eugenia Nazarova
Usually people go to the cinema to relax, but Reebok makes them “Run the Movie” to watch the film. Let’s see. Imagine you’re at the cinema, relaxed, with large containers of popcorn and ready ... Read More
Have you ever heard of Shadow WiFi?

Have you ever heard of Shadow WiFi?

May 22, 2015May 22, 2015
Eugenia Nazarova
It is a WiFi that works when you’re in the shade to help prevent skin cancer. You can see it at the beach in Peru. Skin Cancer is considered to be one of the most dangerous and fast growing form of ... Read More
An unconventional billboard by LG.

An unconventional billboard by LG.

May 8, 2015
Eugenia Nazarova
It’s worth watching the latest creative billboard on Qantas Drive near Sydney International Terminal if you’re in Australia these days. Nowadays companies have to think outside the box to come up ... Read More
Get moving, get pumped in the subway with Reebok in Korea.

Get moving, get pumped in the subway with Reebok in Korea.

April 17, 2015October 21, 2015
Eugenia Nazarova
Reebok in South Korea has launched the pump battle campaign in subway to promote its ZPump Fusion model in unconventional way. Nowadays people need to be more active and spend less time sitting in fro... Read More

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