Another novelty by Volvo – LifePaint.

Automaker Volvo is coming up with another awesome idea: LifePaint, a reflective safety spray that highlights cyclists at night.

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Cycling has always been dangerous and unsafe. There have been many road accidents and cycling injuries in recent years in the UK.

The “best way to survive a crash is not to crash” is the claim of Volvo’ new campaign. Safety is a major concept of Volvo cars. The brand cares about people both outside and inside a vehicle.

To reduce a risk of accidents Volvo with agency Grey London and Swedish startup Albedo100 has developed a new concept – reflective safety spray called LifePaint that is invisible by daylight, but becomes visible at night and it shines with a soft steady light in the glare of car headlights.

life paint by volvo

The spray has been made to increase visibility of cyclists at night. Spray developers care about safety of cyclists and drivers.

LifePaint is water based, so it washes off and will not affect the color or surface of materials. It can be also used on textile and it can be applied to clothes, shoes, helmets, pushchairs, children’s backpacks and even dog leads and collars and lasts for about one week after application.

To promote this unique concept an online video and invisible black posters, that show the text in the flash of a smartphone were created.

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2000 cans of LifePaint will be given away at six London and Kent-based bike shops. If the initiative is successful it will be expanded nationally and then worldwide.

Isn’t this innovation stunning? 😉

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What is Volvo’ latest innovation? A breath of fresh “Swedish air”.

Swedish car manufacturer continues surprising us with its creative ad solutions offering drivers a breath of pure, fresh Swedish air in its new commercial.

We are used to watching differents vehicles, extreme roads or highways in car ad commercials.

In the latest work done by Grey London you can see just beautiful Scandinavian landscape and you can hear leaves rustling, trees and wheat swaying in the wind, birds singing and snow falling. There are no cars in this ad.

Just at the end of the ad you can see the message: “Swedish air, our newest innovation. A unique air filtering system now available worldwide and in the upcoming XC90.”

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This is no accident. Fresh Swedish air and beautiful nature is a “metaphor of well-being and health to provide the new XC90 Volvo car model with “innovative solutions– CleanZone air filtration system with enhanced multi-filter that improves interior air quality.

People suffering health problems, including allergy or hypersensitivity can breath easily because most microscopic fine dust particles can be prevented from entering the car.

This brilliant ad commercial will be run in cinemas, online, at car shows and launch events.

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To promote the initiative Volvo has also created a “Swedish Air Inhaler” that offers drivers some fresh Swedish air in a glass packaging. You can test this inhaler at car shows and dealerships.

In my opinion, this ad campaign is a good example of how to stand out among the variety of brands using an unconventional marketing strategy. It is always necessary to think outside the box, offering new tactics that others haven’t used yet.

And what do you think of it? 😉

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The Born Free’s new ad campaign on to protect wild animals.

The Born Free, a British international wildlife non-profit organization, launched a new outdoor campaign that shows how important it is for wild animals to live in their natural habitat.

The campaign shows three digital outdoor ads:

– “There’s no point in saving the last Lion on Earth”,

– “There’s no point in saving the last Elephant on Earth” and

– “There’s no point in saving the last Rhino on Earth”

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The main concept of each ad is to draw people’s attention to the problem of species becoming extinct.

At the end of this ad you can see a message “Help them while you still can”. It’s essential that everyone should care and protect wild animals from the disappearance until it is too late. Every animal counts. These ads were created in collaboration with ad agency WCRS and will be placed across key London locations.

The goal of this ad campaign is to change public attitudes, inform and educate people to respect the wild. Many species are endangered and their natural habitat is disappearing. People have to protect rare species from extinction, keeping them in freedom without exploitation of wild animals for entertainment and making profit.

Advertising through Digital billboards is an effective and powerful way to catch people’s attention and reach a large audience. It helps to create public interest and increase awareness to the initiative.

So good luck. 🙂

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Burberry introduces #Tweetcam during a runway show at London Fashion Week.

A luxury brand Burberry expands its Twitter partnership. It introduces a new initiative called #Tweetcam that enables fans and users all over the world to take a photograph live from the Burberry Prorsum Autumn/Winter 2015 Womenswear show at London Fashion Week.

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Burberry has partnered with Twitter to offer users to take pictures from the catwalk show by using the hashtag #Tweetcam on their smartphones. The #Tweetcam is a tweet-activated camera that allows Twitter users to stream the real time photo or video content.

By tweeting #Tweetcam to the Burberry Twitter account (@Burberry) users can activate a camera to take a picture live with the best point of observation at the moment when models show off clothes on the runway. After that Burberry personalizes each photo taken by users with their Twitter handle, shows the exact time the picture is taken and then tweets it back to them.

Moreover, to interact with their Japanese users Burberry has also partnered with the Japanese messaging platform called Line to get access to live stream show.

Burberry gives an innovative and effective example of using social media strategy and e-commerce in the fashion world. It is also a good example of interacting with its followers, engaging them in a various special content and initiatives.

Burberry is the first luxury brand to sell products through Twitter. In particular when Twitter’s “Buy now” button was launched in 2014. Earlier in 2011 Burberry offered their fans an exclusive content using the hashtag #TweetWalk. Users had an access to its new collection images before the items were shown by the models on the catwalk.

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If mannequins could speak

Ted Baker – a British clothing retail company – has installed an interactive technology in Westfield store in London to make mannequins to communicate with consumers.

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This technology is called VMBeacon (or beacon) and installed into each mannequin or visual merchandising product. It transmits information programmed via a web-portal. The VMBeacon was developed by Iconeme, a technology and design company and works with a Iconeme free app on mobile devices. To communicate with mannequin a consumer has to be within 50 metres inside or outside the store.

To use this technology and interact with mannequins you need to download Iconeme app for iOS and Android. After the access, the app invites users to view more detailed photos with product description on display including price and links to buy the items online or directly in the store. Moreover, it is possible to share the products, save looks to use later and to find special offers and rewards.

To make shopping experience of the consumer more effective, mannequins are available for 24 hours. So you can find necessary information at every moment and to shop online directly from the window with mannequins when the store is closed.

The VMBeacon was installed in some British stores such as House of Fraser’s Online Store ad Aberdeen, Hawes & Curtis in London and Bentalls in Kingston upon Thames.

This app is an excellent way to be in touch with clients, it enables to understand better their needs and desires, have feedback of the sales products and can help improve service and enlarged sales. And what do you think of this innovation? 🙂

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