innovazione e tecnologia Archives - Advertising/Media/Marketing blog

How to add value to your direct mail campaign. An alarming letter!

November 30, 2016November 30, 2016
Eugenia Nazarova

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its dire... Read More

The revival of Honda illustrations

September 25, 2015September 25, 2015
Eugenia Nazarova

To celebrate its 65th anniversary Honda has released an amazing 2-minute ad commercial that was done with paper and hands. It’s really worth watching! It doesn’t seem just a simple ad! Honda doesn... Read More

If mannequins could speak

February 20, 2015October 21, 2015
Eugenia Nazarova

Ted Baker – a British clothing retail company – has installed an interactive technology in Westfield store in London to make mannequins to communicate with consumers. (via) This technology is call... Read More