#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂


The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

More about Public Interest ads

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Star Wars are coming.

Expecting “Star Wars: Episode VII—The Force Awakens“ one of the most successful movie series to come out, Twitter has created Star Wars official emojis and All Nippon Airways launched a Star Wars passenger jet.

Emojis have become a mainstream that makes a digital life more varied, colourful and personal adding more fun and expressiveness to the language. It’s a good chance for brands to be always in touch with their audience to convey their messages more creatively.

To make fans feel satisfied Twitter in partnership with Disney and Lucasfilm have created exclusive StarWarsEmojis in anticipation of “Star Wars: The Force Awakens” that will be released on December 18.

There have been three emojis so far: a stormtrooper, C3PO and the new droid BB8 that will be shown in the new episode. More characters are coming up soon.

#StarWarsEmojis (via)

What is so special about new emojis is that these emojis will not be available in the smartphone keyboard. To use them you need a Twitter account. The emojis will appear after using the hashtags #C3PO, #Stormtrooper or #BB8 on Twitter website or in Twitter’s mobile app.

In addition, the Japanese company All Nippon Airways (ANA) launched Star Wars themed jet dedicated to R2-D2 from Star Wars. Its newest aircraft Boeing 787-9 Dreamliner has been painted the same color as the droid and there is a large Star Wars logo on the fuselage display. It was unveiled at a Star Wars Celebration in Anaheim, California, on 17 April.


Regular flights ANA R2-D2 jet are expected in the fall this year and start flying international routes.

On the special ANA website you can find the iconic theme song, features videos and photos of the plane.

Without doubt, all this stuff is the best marketing campaign for the upcoming film Firstly, emojis give opportunity for brands to communicate with their fans in a non-intrusive way and penetrate in consumer’s mind in a delicate manner using their language of speaking. It’s a pity that they have been created just for Twitter users and you can’t copy and paste them to the other platforms so far.

Secondly, branded jetlines is a good advertisement for the airlines and it is a way to stand out. It is the first-ever flight of a passenger aircraft featuring a Star Wars character.

It is higt time fans booked seats.

Read more about emojis and emoticons