Holidays finished. It’s time to work. A new working week has begun. A hectic life started again. How about relaxing after long hours of work? There is nothing better than a good massage that helps you feel better and refreshed. With Kit Kat’s massage billboards you no longer need to go to the spa! Doesn’t it seem incredible?
The famous chocolate bar Kit Kat is well-known for its ‘have a break’ tagline that usually encourages people to take time out to enjoy a delicious chocolate crisp. This time the brand doesn’t offer people treats but gives them a break in a completely new way – it is a massage break!
To promote this concept in Colombia the brand by partnering with ad agencies J. Walter Thompson and Mindshare installed a series of billboards in Bogota, the capital of Colombia, one of the most stressful and chaotic cities in Latin America known for its high density population, traffic jams and overused public transport system.
These billboards aimed to help people reduce stress and relax. What else could you wish for? I wonder how they managed to make this idea real.
They set up billboards in bus shelters around the city and turned them into the ‘mini massage parlors.’ While waiting for the bus, people were invited to relax through a call-to-action message on the billboard screen: ‘Come. I will give you a massage’ (in Spanish ‘Ven, Yo doy masajes en mi Break’ ). So, when a passersby leaned against the billboard, it would start vibrating and give a quick and pleasant mini back massage.
What is more, the billboards were geo-located on Google Maps to help people find them easily. Every time someone tweeted the words ‘tired’ or ‘stressed,’ the location details of where to find the nearest Kit Kat massage billboard popped up.
Are you planning a trip to New York? Are you sick and tired of usual tourist traps? Would you like to discover the magic of the city as its residents do?
For those who are looking for a chance to explore New York, that many people have never heard of, Airbnb offers a brilliant alternative – a “Hosted Walks” tour. Let’s see the details and welcome to New York.
A lot of visitors come to New York to see the most popular attractions and monuments – a “must-see” list such as the Empire State Building, the Statue of Liberty and many others while a well-known hosting community Airbnb has something new to offer – secret treasures, hidden gems that are rarely mentioned on travel sites and guides.
To help visitors to discover a different side of New York, Airbnb with Johannes Leonardo agency, have launched a new feature called “Hosted Walks“. It’s cutting-edge and easy to use!
In particular, when user searches for the sights information around Times Square, an ad encourages them to experience New York like a local. Clicking the ad takes them to Google Maps, that uses their current location to offer walking routes of the city’s hidden gems. In addition, the service provides with audio tour that is narrated by Airbnb hosts.
From my point of view, this campaign is another great example of using location-based mobile marketing that provides a unique opportunity to connect with consumers at any time and place with the right message.
If you live in hustle and bustle of a big city and always rush through life, all you need is a cup of coffee at the right time to avoid being exhausted and boost your energy. Coffee makes you feel great.
All things considered, the coffeehouse chain Dunkin’ Donuts has run its “Time to coffee” campaign” in New York, the city that never sleeps.
The city that never sleeps is also a city where coffee is a key element to keep people active for long hours.
That’s why Dunkin’Donuts in partnership with agency Johannes Leonardo and Trilia Media have come up with amazing solution – they’ve launched a “Time to coffee” website to provide New Yorkers with the quickest coffee.
It has features that can use data about users current location to let them know about the nearest Dunkin’ Donuts coffee shop in Time Square.
Besides, when users search for the term “coffee near me” on Google Maps or in Google Search on mobile device they can see an ad with a way to “find the fastest coffee.” Clicking on it, Google Maps will pop up that tracks their location and recommend the nearest Dunkin’ Donuts with the shortest wait time to them.
Location-based mobile marketing has become a trend in recent years. Using geo-location services enables companies to geo-target their audience and provide them with whatever information they need, whenever they want it.
To my mind, this campaign perfectly shows this concept, offering people faster service based on where they are at the moment. Would you like this campaign to be launched in your city? 😉