The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

Can you solve the Instagram Jigsaw Puzzle? 😉

You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.

It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.

According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!

Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.

Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.

TSFF2017 Instagram Jigsaw Puzzle (via)

Here is an example of Instagram campaign to inspire you.

In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.

This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.

TSFF 2017 Instagram Jigsaw Puzzle (via)

To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.

So, are you ready to solve the puzzle? 😉

(via)

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IKEA introduces a playful billboard.

This month IKEA has launched an interactive billboard in the subway in its native country to encourage kids and adults to play more together.

Subway station Hötorget in Stockholm has recently turned into an ideal place for cool interactive digital billboards. Just remember the “Coke-moji” ad that recognises a facial expression of passersby and shows their emotions on the screen made by Coca-Cola. It was installed on the same station!

This time IKEA goes further, introducing a new version of a creative game to surprise and bring joy to morning commuters of Stockholm while waiting for their trains. Who of us can resist playing dominos on the interactive billboard? Personally, I think it’s not easy!

IKEA LATTJO
IKEA LATTJO

What interested me is that as soon as people touch the display, a row of dominos starts falling on the whole screen and then continues via a number of digital billboards in the subway station. It’s simply amazing!

IKEA LATTJO
IKEA LATTJO

This billboard was done to promote ‘LATTJO’, IKEA new play collection in a funny way. The name of the game wasn’t chosen casually, because LATTJO means fun in Swedish. By the way, we can see the message on the billboard “Have a LATTJO (fun) day!” (in Swedish “Ha en LATTJO dag!”) that invites passersby to join in and play.

(via)

The collection was born with the goal to inspire people to play more together, not depending on their ages.

“Play is a universal language, cross borders, cross generations. Through play we connect with each other and build relations – having fun at the same time. And it’s just as important for adults as for children. Research shows that the joy of doing something without a specific purpose, like playing, releases stress and fuel our creativity and imagination.”

Nicolas Cortolezzis,
LATTJO product developer

I find the idea of this billboard stunning because playing makes you feel great! 😉

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