Burger King’s new subway ad can whet your appetite.

February 1, 2017July 5, 2017
Eugenia Nazarova

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea.

Subway rides can be long, monotonous and boring. Commuters are often glued to their handheld devices to kill time without noticing anything around. It’s time to look up and shut down all these displays. Burger King takes you into the world of its juicy flame-grilled burgers!🍔🍔🍔

Just looking at these new tantalizing posters placed on the subway shelves makes your mouth water and you can hardly keep yourself from taking the patty. It can also arouse a desire to get off the train and rush to the nearest Burger King restaurant.

Burger King: The Subway Grill Shelf (via)

This juicy patty is an optical illusion to tease your stomach. In particular, an entire train has been packed with a series of Burger King posters and riders watch as if patties being grilled on the subway luggage shelves right in front of their eyes. Who can resist this yummy and appetizing burger? Not me, that’s for sure! 😉

Burger King: The Subway Grill Shelf (via)

This idea crossed Dongeon Lee’s mind, a student from the Hongik University in Seoul and was brought to life by the ad agency Cheil, South Korea for Burger King. What do you think of it? 🙂

How to make your day a bit special: welcome to the breakfast-in-bed-boat!

October 26, 2016
Eugenia Nazarova

Mornings can be tough sometimes. When the alarm clock rings, the last thing you want to do is to leave your cozy warm bed. That’s why Quaker has recently invented the breakfast-in-bed-boat to make your mornings more enjoyable and this boat will even brings you straight to work!

How many times have you heard the phrase that ‘breakfast is the most important meal of the day so don’t skip it’. The expected response might be that it is hard enough getting out of bed in time in the morning, much less finding time to make breakfast! You often underestimate the value of breakfast and that’s a big mistake!

Quaker: Breakfast-in-bed-boat (via)

Even though, breakfast falls quite low on your list of priorities, it will takes just a few minutes to have a healthy and nutritious breakfast that can really make a difference to your day.

Countless studies have shown that breakfast is really a great way to start off the morning: it helps recharge your body’s batteries by providing you with necessary energy and nutrients you need to kick-off your day. Furthermore, it also can improve your memory and concentration levels and can help you manage your weight and boost your metabolism.

Therefore, the idea of the Breakfast-in-bed-boat was born. No more worries about being late for work due to traffic jams, missing your bus or skipping breakfast. Now you can stay in bed and enjoy your breakfast while going to work, completely relaxed. ⚓️🚣🍴

(via)

Would you like to float in the Quaker Oatmeal breakfast-in-bed-boat right to work? 😉

Make peace not war for the last slice!

July 8, 2015July 29, 2015
Eugenia Nazarova

Fiorucci, Italian cold cuts brand has found a great solution to prevent the fight for the last slice of salami and keep the peace.

Gathering together with friends and family around the table enjoying a delicious salami is a joy and pleasure. But when it comes to the last slice it’s not easy to decide who will get it. It might cause stress, greed, paranoia and even violence. And the most incredible thing can happen: friends and family can become enemies.

To get rid of conflict Fiorucci and McCann Worldgroup Milan created “The board of peace”, a smart cutting board that randomly selectes who is going to get this last slice.

Are you curious to know how it works? Just press a button and look if the red LED light points at you. If it does, enjoy! No one can tell you it’s unfair.

The idea is very smart and deserves appropriate attention. People should live in peace and harmony, without quarreling with each other.

The world has had enough fighting and conflicts, so enjoy your meal in the company of friends or family and remember that Fiorucci brings us together. Fiorucci – salami for peace!

Below you can find the commercial:

(via)

We have been working hard this year. It’s time to have a rest. See you in August! ☺

Have you ever thought what your pizza box can turn into?

June 3, 2015
Eugenia Nazarova

No, you haven’t? But Pizza Hut knows how to do it. Its pizza box turns into a movie projector.

Our food experinces are getting better and better. Hi-Tech is changing our life and nearly everything is possible. The food companies always try to maintain consumer’s interest to their brand, surprising them with new special offers or innovations that people can really use in real life.

Pizza Hut went further than KFC food chain that created in Germany a food tray which became also a Bluetooth keyboard. They were so popular that people took them to use at home.

To be up-to-date and not to be outdone by KFC, Pizza Hut Hong Kong with ad agency Ogilvy & Mather Group HK has come up with another outstanding innovation. They has created a Blockbuster Box that transforms into a movie projector.

Pizza Hut. Blockbuster Box (via)

There are some things that are indissoluble such as Strawberries and Cream, Bonnie and Clyde, Gin and Tonic and finally Movie and Pizza. Some people believe nothing can be better than eating pizza in a pleasant atmoshere at home and enjoying a good film.

Pizza Hut. Blockbuster Box (via)

The Pizza Hut box is easy to use. All you need to do is order your favourite pizza, after getting it you have to punch a hole in the box side and get the stand to keep the pizza from being crushed and then insert a lens.

You need to scan some QR code in order to watch films on your smartphone on the large screen. The movie themes can be chosen based on the 4 types of boxes starting from horror to romantic movies.

(via)

I find this idea awasome! It’s a perfect way to build relationship with your target audience entertaining them and giving an opportunity to combine pizza with entertainment.

Unfortunately, this Pizza Hut box is only available in Hong Kong, but with the growing popularity and awareness of the brand worldwide, it may soon be in a store in your country.