How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading!

You might think that direct mail has gone the way of the dinosaur, but it is not true. It is not a forgotten form of advertising either! Companies continue using ‘old-school’ techniques including direct mail because they know that they still work.

Sector Alarm An Alarming Letter

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Despite the rise of digital media, direct mail is still a viable and effective strategy in the marketing mix: it is more personalized and tailored for a specific audience but it also an awesome tool that allows to deliver a tangible message to your target audience and encourage interaction.

Just like any other marketing tactics, direct mail is continually changing and evolving alongside the tremendous advances in technology to create a unique and powerful bond with the audience.

Nowadays making your direct mail piece stand out amongst the others and getting your brand noticed isn’t as simple as it used to be. Today consumers are bombarded with countless emails and advertisements every single day while they respond to only a few of them. People spend less than a minute scanning your message before they decide whether it’s worth their time and effort to read it.

Sector Alarm An Alarming Letter

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So, to create an immediate impact on potential consumers and to arouse their curiosity about the service, the Sector Alarm partnering with agency Milk have recently created an alarming letterthe direct mail that you won’t ignore! How did they succeed in it? By installing an alarm in an envelope that goes off when the letter is opened. Who doesn’t react to the sound of an alarm?

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To my mind, it is a perfect example of how direct mail can be a powerful and effective marketing tool that, when executed properly, delivers great results for your business. Don’t overlook the power of direct mail! 📬📩 🙂

Read more about Direct Marketing

A creative self-promotion campaign.

There is a good example of Direct Marketing that shows a non-traditional way to make your personal brand effective.

Nowadays it’s not easy to get a good job, not only in advertising, but also in other fields. Recruiters get thousands of CV’s every day from job seekers. Most recruiters spend few minutes scanning your CV. Only something unusual could attract their attention.

Of course, the first thing you need to do is impress recruiters. So your CV has to be eye-catching and standing out from the crowd, especially for those who are in design or advertising. You have to show that you are creative and full of outstanding ideas, and can come up with something new.

I suggest that you should watch an interesting example of unconventional Direct Marketing that was created by a young advertiser who aimed to communicate directly with the agencies to promote himself . The Direct marketing titled “No Sleep The Wake Up Call” has been done by a young art-director Martin Nørgaard Furze from Denmark, who shows himself as a tireless young creative who never sleeps and is always full of outstanding ideas 24 hours a day.

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In the video below you can see the guy that puts together a direct mail pieces that he is going to send to agencies in Copenhagen, hoping his job application is impactful and he will get a job of his dream soon.

The direct mail contains: No Sleep pills that can wake you up and allow you to continue working on your projects. Pills promise you a highly-effective mind.

It also includes a CV that looks like a doctor’s medicinal prescription and a business card printed on a pillow with his contacts on the back. All this stuff has been inserted in a number of boxes and he has delivered them on his own to agencies around Copenhagen.

The result is impressive. Just in a few days the mails started to arrive and soon an interview has been lined up and after a month he got a job of his dream.

Watch the video below and share your views.


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