Experience amazement with a new Lexus ’Man and Machine’ Super Bowl 2017 ad!

The Lexus ‘Man and Machine’ Super Bowl 2017 ad will definitely inspire you to test-drive this luxury sports coupe!

You might expect the ad which only dazzles you with the stylish and eye-catching latest Lexus model. Instead, the brand decided to do something unusual – by inviting Lil’ Buck, a professional dancer, to perform in its new ‘Man and Machine’ ad to showcase the special bond between a man and his car. To promote the all-new LC 500 and introduce its new global tagline ‘Experience Amazing,’ Lexus invites you to experience the vehicle like never before!👨🚘

 

Lexus ‘Man and Machine’ (via)

The commercial opens with fast cut shots of Lil’ Buck, who jooks his way to Sia’s song “Move Your Body” from her latest album, and a machine, the new 2017 Lexus LC 500 coupe, depicted along with his dancing. As the ad goes on we see both, a man and machine, on a split screen, showing the parallels between the versatility of human body movements and the power and athleticism of the vehicle.

Machines don’t have emotions,’ says British actress Minnie Driver in the voice-over, ‘But the rare few can inspire them.’ There is nothing better than communicating your emotions through your dance!

(via)

Brilliant concept and very good execution! An exciting part of the ad that I like most is where Lil Buck slithering into the Lexus by challenging gravity and when he dances on the walls around the vehicle. Incredible. Isn’t it? 😉

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McDonald’s makes takeaway more convenient.

McDonald’s Hungary developed intelligent design of a take away bag.

Our modern culture is very interested in doing as much as possible in the least amount of time. We live busy lives, spending too much time working or studying. As a result, most people rush through life, eat fast, on the run.

To facilitate consumers to takeaway fries and burgers from the restaurant, McDonald’s with DDB Budapest has invented the BagTray. It is a normal paper bag that easily turns into a tray.

McDonald’s Bag Tray (via)

What you have to do is to tear the perforation at the bottom of the bag to separate a tray. And then you can enjoy your meal on a tray, that allows people to avoid food falling apart, coming apart and slipping apart.

You can make takeaway more convenient wherever you are, in a car, in a park, or in the office. Using this tray, consumers feel more comfortable and can place their meal on the surface without getting messy.

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This tray is not only convenient, by contrast with conventional plastic trays, but also is very environmentally friendly. The paper bag and tray are both eco-friendly and recyclable and made from reinforced cardboard and can safely hold a large-sized meal.

This tray is currently being trialled in Hungary and if is successful it can be introduced in other countries.

It’s not the first time McDonald’s has anticipated consumers needs and created something useful for them. It continues amazing people with its brilliant solutions.