Burger King’s new subway ad can whet your appetite.

the subway grill shelf

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea.

Subway rides can be long, monotonous and boring. Commuters are often glued to their handheld devices to kill time without noticing anything around. It’s time to look up and shut down all these displays. Burger King takes you into the world of its juicy flame-grilled burgers!🍔🍔🍔

Just looking at these new tantalizing posters placed on the subway shelves makes your mouth water and you can hardly keep yourself from taking the patty. It can also arouse a desire to get off the train and rush to the nearest Burger King restaurant.

Burger King: The Subway Grill Shelf (via)

This juicy patty is an optical illusion to tease your stomach. In particular, an entire train has been packed with a series of Burger King posters and riders watch as if patties being grilled on the subway luggage shelves right in front of their eyes. Who can resist this yummy and appetizing burger? Not me, that’s for sure! 😉

Burger King: The Subway Grill Shelf (via)

This idea crossed Dongeon Lee’s mind, a student from the Hongik University in Seoul and was brought to life by the ad agency Cheil, South Korea for Burger King. What do you think of it? 🙂

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Get moving, get pumped in the subway with Reebok in Korea.

Reebok in South Korea has launched the pump battle campaign in subway to promote its ZPump Fusion model in unconventional way.

Nowadays people need to be more active and spend less time sitting in front of their computers in their workplace, or watching TV, reading, playing video games or driving. Sedentary lifestyle is considered to do harm to our health and rise risks of diabetes, heart diseases, and obesity.

To stay healthy you have to do regular physical exercises, take the stairs rather than the elevator, walk or bike to work and, of course, participate in wellness competitions. Exercising is what makes you keep healthy.

All things considered, Reebok with South Korean ad agency Innored has found an effective solution to keep people fit and inspire them to be more physically active.

The Pump Battle (via)

In particular, a huge advertisement game screen was installed in the subway where two opponents to take part in the battle were chosen occasionally while they were waiting for the train to come in the subway.

The Pump Battle (via)

On the video we can see some people feeling bored, others with their eyes glued to their cell-phones. They get amazed and excited one after the other when they find themselves appearing on the screen. They come up to find out what it is and see the message on the screen that encourage them to start the game. They hear the count of Three, Two, One Go and the game beginns. They have to move fast to press the most amount of Pump buttons during a particular period of time. The winner gets a reward– a pair of a Reebok ZPump Fusion sneakers.


This campaign aims to provide ordinary people with more healthy and enjoyable movements in their everyday life. The idea of the campaign is amazing and shows that life is motion!

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