P&G has launched #WeSeeEqual digital campaign linked to International Women’s Day.

Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’

A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us — inside and outside of P&G — free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal.

– Procter&Gamble

The spot shows clips of men and women of all ages, including babies and children in situations that can shatter gender stereotypes. For example, we can see a clip of a dad changing a diaper, accompanied by the text line ‘Diapers don’t care who change them’, a young girl of a different race sitting in math class with the text ‘Equations don’t care who solve them,’ an old woman doing a bungee jump ‘Fears don’t care who conquer them’ and so on. The ad finishes with a scene in which a woman encourages her younger co-worker to ‘do it,’ accompanied by the line ‘Equal pay doesn’t care who demands it.’

P&G #WeSeeEqual (via)

The ad, done by ad agency Badger & Winters, is set to the 4 Non Blondes song ‘What’s Up’ with the following lyrics ‘ Twenty-five years and my life is still, trying to get that great big hill of hope, for a destination. I realized quickly when I knew I should, that the world is made up of this brotherhood of man for whatever that means… And I pray every single day for a revolution’ which means that all women and girls deserve to be treated with respect and to be valued.

(via)

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