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Tag: ambient marketing

Burger King’s  new subway ad  can whet your appetite.

Burger King’s new subway ad can whet your appetite.

February 1, 2017July 5, 2017
Eugenia Nazarova
Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are gril... Read More
KLM serves the Bonding Buffet to connect people at Christmas.

KLM serves the Bonding Buffet to connect people at Christmas.

December 29, 2016June 12, 2017
Eugenia Nazarova
Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas... Read More
How to make your day a bit special: welcome to the breakfast-in-bed-boat!

How to make your day a bit special: welcome to the breakfast-in-bed-boat!

October 26, 2016
Eugenia Nazarova
Mornings can be tough sometimes. When the alarm clock rings, the last thing you want to do is to leave your cozy warm bed. That’s why Quaker has recently invented the breakfast-in-bed-boat to make y... Read More
Van Gogh Bnb: the secret of successful campaign.

Van Gogh Bnb: the secret of successful campaign.

October 5, 2016October 20, 2016
Eugenia Nazarova
The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition h... Read More
How to improve your posture in real-time

How to improve your posture in real-time

July 13, 2016
Eugenia Nazarova
The famous tech brand Microsoft has developed a genius way to draw people’s attention to their posture. A real time posture scanner was the great solution! You can see it in Stockholm! The more mobi... Read More
The funnest way for kids to apply sunscreen!

The funnest way for kids to apply sunscreen!

July 6, 2016October 16, 2016
Eugenia Nazarova
The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock! With s... Read More
Have a safe trip with Samso’Wrap!

Have a safe trip with Samso’Wrap!

June 21, 2016
Eugenia Nazarova
Samsonite, one of the most well-known travel luggage brand, created its new advertising campaign with a clear message – travel across the globe! While travelling by plane you might face unpleasa... Read More
No more excuses! The gym is everywhere!

No more excuses! The gym is everywhere!

June 14, 2016
Eugenia Nazarova
You often find excuses for not working out. Whether it’s lack of time or money or you just lose interest or motivation. But your excuses are no longer valid! A famous sport brand Reebok decided ... Read More
How well do you know those who live next door?

How well do you know those who live next door?

June 7, 2016June 7, 2016
Eugenia Nazarova
I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to ea... Read More
Smart strategy to encourage people to break out of the chill and fall into summer.

Smart strategy to encourage people to break out of the chill and fall into summer.

February 2, 2016
Eugenia Nazarova
Another great ambient marketing campaign that aroused my interest was held a few weeks ago in New York by the Greater Palm Springs and JetBlue to promote JetBlue airline’s new non-stop service from ... Read More

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