This question you can hear passing an interactive billboard in Amsterdam. It invites people to order a pizza according to their personal taste and directly with the chef of the restaurant! Did you get interested in it?
Nowadays interactive billboards have become an increasingly popular part of the media mix that allows to build strong relationships with consumers.
Such billboards are considered eye catching, getting people to be involved and enable them to enjoy a more personalized interaction with brand. They provide people with something more than just a nice picture – it is a surprise, which is believed to be a powerful thing.
For the last few years a lot of companies have been experimenting with interactive billboards using different technology – such as facial recognition, augmented reality, tracking technology etc. Companie’s ability to create new ideas along with new technologies give endless opportunities to make billboards unique and different.
There are a lot of brilliant examples that prove it, the latest one that grabbed my attention was a Livestream pizza interective billboard that was created by La Place restaurant in the center of Amsterdam to emphasize that the restaurant serves homemade meals at reasonable price.
To be exact, La Place in partnership with agency JCDecaux installed an interactive panel where passersby could choose their favourite ingredients (for example, mozzarella cheese, mashrooms, tomatoes or something else) to make pizza by talking directly to the chef of the restaurant via a live stream.
Furthermore, thanks to an interactive panel people could watch how a chef make their pizza and see what was inside the restaurant kitchen. As soon as pizza was cooked they could pick up their masterpiece from the restaurant.
To my mind, the interactive billboards are defenitly an effective way to create a Wow effect. And what is your attitude to such billboards?
Fiorucci, Italian cold cuts brand has found a great solution to prevent the fight for the last slice of salami and keep the peace.
Gathering together with friends and family around the table enjoying a delicious salami is a joy and pleasure. But when it comes to the last slice it’s not easy to decide who will get it. It might cause stress, greed, paranoia and even violence. And the most incredible thing can happen: friends and family can become enemies.
To get rid of conflict Fiorucci and McCann Worldgroup Milan created “The board of peace”, a smart cutting board that randomly selectes who is going to get this last slice.
Are you curious to know how it works? Just press a button and look if the red LED light points at you. If it does, enjoy! No one can tell you it’s unfair.
The idea is very smart and deserves appropriate attention. People should live in peace and harmony, without quarreling with each other.
The world has had enough fighting and conflicts, so enjoy your meal in the company of friends or family and remember that Fiorucci brings us together. Fiorucci – salami for peace!
A famous fast food company Taco Bell, has launched a new ad using sharing that has become a real phenomenon in our life.
We spend too much time sharing every moment of our daily life, as we became addicted to sharing. We can’t do without it, as it takes place in our real life and on social media.
Taco Bell with agency Deutsch LA has created a brilliant ad commercial. The commercial begins with a guy seeing a group of people sharing their nachos on the plate. Getting fed up with sharing the guy exclaims that since you’ve been a kid you’re always been told to share. He complains about sharing toys, the bathroom, the road, feelings, selfies, baby pictures. It’s oversharing everywere and when will it stop?
And then he shows the Grilled Stuft Nacho, “the first nachos designed not to be shared” which means that handheld food is made especially for one person to enjoy. The commercial ends with a warning “Don’t share this ad”, but everybody knows it‘s impossible to do, living in the technology world with Facebook, Twitter and Youtube.
I like the creative and smart way Taco Bell uses their marketing strategy. The brand has found an accurate tactic to encourage people to buy its products and get them loyal.
Taco Bell is also famous for its thought provoking ads. I would remind you the recent release “Routine Republic”, a short film about a dystopian world dominated by a single breakfast food such as McDonald’s where people should avoid eating the boring breakfast and should defect to the next generation of breakfast at Taco Bell.
The brand aims to be the first in their category of fast-food and to think different from competitors and get people talking about brand. While other fast-food brands choose the similar strategy, Taco Bell go in completely opposite direction, encouraging people to change their behaviour and come up with new offers.