London seen with new eyes thanks to Bose’s new spot.

Could you imagine a buzzing metropolis like London without noise, traffic jams and crowds of people? This surreal image can become a reality in the new ‘Get Closer’ TV ad for Bose by Grey London.

The only living soul in the spot is Maëva Berthelot, a well-known dancer from London, who moves to a electro-R&B track called ‘Alchemy’ by TĀLĀ and to a routine by renowned choreographer Simeon Qsyea through the completely deserted iconic locations of the UK’s capital: the London Underground, Regent Street, Shoreditch markets and Piccadilly Circus.

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Bose: Get Closer (via)

And just at the end of the spot you can see people and traffic suddenly appear and you realise that dancing in the empty streets was her flight of fancy. Maëva saw nothing around in overcrowded Piccadilly Circus wearing her new Bose QC35 wireless headphones with the noise cancelling effects and she seemed to be in her own world so that nothing comes between her and her music. What a smart way to promote the headphones, isn’t it? 😉 💃🏽🎧

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Bose: Get Closer (via)

Are you curious to know how the video was shot in the empty town? According to Grey’s website they managed to shut off streets for filming for some minutes at a time to allow helicopters to shoot the performance in the early morning.📹🎥🚁

Enjoy watching this fantastic video and let me know your view. 🙂

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Let’s drive football!

When it comes to innovation in the automotive industry Nissan has always had a leading position. How about its latest technological achievement that enables to control a football game with a car?

As Nissan is the official automotive sponsor of the UEFA Super Cup and UEFA Champions League, the idea to launch a project that focuses on football seems obvious.

Based on the mission to drive football the brand created the “Project Controller” that is “an interactive expedition to turn a Nissan Qashqai into a Pro Evolution Soccer controller and drive football”, in other words it allows gamers to control players in the Pro Evolution 2016 soccer game (PES 2016) on a Sony PlayStation by driving a Qashqai crossover. It’s the world’s first automobile video game controller!

Its website says:

“As you read this, our team of car engineers, gamers and UX designers are exploring the different possibilities for connecting the Nissan driving interface to a Sony PlayStation to create a new way to control Pro Evolution Soccer 2016.”

Project Controller: Driving Football (via)
Project Controller: Driving Football (via)

How it works:

The gamer sits on the driver’s seat and can manage players on a TV screen in PES 2016 video game. In order to pass a ball or shoot a goal gamers have to press the brake pedal or gas pedal. Also they can control the players using a steering wheel and windscreen wipers and direction indicators.

Project Controller: Driving Football
Project Controller: Driving Football (via)

For the first prototype testing the world-leading gaming influencers such as bloggers, vloggers, critics and gamers were invited.

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The Project Controller was created by Nissan with agency TBWA, Helsinki and in partnership with UEFA, Sony PlayStation and Konami. It will debut during the UEFA Champions League game between Malmo FF and Paris Saint-Germain on November 25 at Malmö New Stadium, Sweden.

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Project Controller: Driving Football (via)

As for me, I find this innovation brilliant. The brand managed to combine technology, gaming and football with driving a real car! It fits perfectly with its core philosophy ‘Innovation That Excites.’ Would you like to test it?

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