Renault wishes you a Happy Valentine’s Day with ‘The Postman,’ its first animated spot


Oh yeah! Love is in the air, can you feel it? In honor of Valentine’s Day, Renault has launched its first animated movie to add a touch of romance to your lovey-dovey celebration this February 14th. So let’s watch it!

If there were no words
No way to speak
I would still hear you
If there were no tears
No way to feel inside
I’d still feel for you

And even if the sun refused to shine
Even if romance ran out of rhyme
You would still have my heart
Until the end of time
You’re all I need, my love, my Valentine

Martina McBride,
an American country music singer-songwriter

Renault 'The Postman'

Entitled ‘The Postman‘ and created by The Loft Publicis Conseil, the ad tells a funny story of a postman who falls in love with a girl on his daily postal round and makes some attempts to reach her place for delivery, but all his efforts are futile. The only obstacle standing in his way to the girl of his dreams is her protective noise-sensitive dog that attacks him every time he appears near her house on his noisy vehicle – until one day that radically has changed his life! He takes a set of keys to Renault Kangoo Z.E!

In this 100% Electric, Zero Noise car a postman has been able to come to see his crush freely without disturbing a peaceful sleep of her dog. The spot ends with the tagline ‘Everything starts with an electric moment!’ that can do miracles!

What a smart way to promote the benefits of a car, isn’t it? 😉


Hope you enjoy watching this lovey-dovey ad as much as I enjoyed writing to you about it! 🙂

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Fonte Nova Bookstore is interested in arousing your greatest emotions.

Fonte Nova Bookstore in Brazil encourages people to read through entertaining illustrations.

Nowadays people read less. They prefer watching television, surfing the internet, talking on cellphones or read only specific educational literature to get new information for their jobs or study. Moreover, people tend to read little rather than try to concentrate on the content.

Have you ever considered why reading books is important.

Thought provoking reading is essential. In books people often find a reflection of what is happening in soul or in life. Due to books readers educate themselves, compare their own behaviour and views with book characters, looking for ideals. Reading learns to think critically asking questions such as What do I live for? Who am I? How has the world been organized? People begin to understand themselves, trying to sort out their feelings and actions and learn to understand better other people. It also enriches the vocabulary, expand horizons, developes imagination and your creative side.

Reading also enriches emotionally and “arouses your greatest emotions”, as Fonte Nova Bookstore in Brazil tells in its new ads.

It’s not easy to create ads for books or bookstores in an unusual way. It is a great opportunity for ad agencies to stimulate their creativity more. Each ad should be unique. It’s not enough to show the benefits of the product.

The concept offered by Brasilian agency CCZ for Fonte Nova Bookstore is worth considering and deserves attention.

In particular, series of interesting print ads were developed in which you need to pay attention to a colorful pupil looking at the sky and eyelash in a shape of huge tsunami waves.

Tsunami, 1 (via)
Tsunami, 2 (via)

I think they have been chosen on purpose. In different cultures and societies an eye is considered to be a symbol of knowledge, providence, and divine direction and is also associated with the light and the spiritual capacity to contemplate with huge magical powers. The sky is viewed as a symbol for vastness or limitlessness with knowledges and tsunami wawe represents our emotions and feelings.

What is more, in every ads you can see a bookmark, that turns us to the main subject – bookshop.

Get excited! 🙂

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