A famous fast food company Taco Bell, has launched a new ad using sharing that has become a real phenomenon in our life.
We spend too much time sharing every moment of our daily life, as we became addicted to sharing. We can’t do without it, as it takes place in our real life and on social media.
Taco Bell with agency Deutsch LA has created a brilliant ad commercial. The commercial begins with a guy seeing a group of people sharing their nachos on the plate. Getting fed up with sharing the guy exclaims that since you’ve been a kid you’re always been told to share. He complains about sharing toys, the bathroom, the road, feelings, selfies, baby pictures. It’s oversharing everywere and when will it stop?
And then he shows the Grilled Stuft Nacho, “the first nachos designed not to be shared” which means that handheld food is made especially for one person to enjoy. The commercial ends with a warning “Don’t share this ad”, but everybody knows it‘s impossible to do, living in the technology world with Facebook, Twitter and Youtube.
I like the creative and smart way Taco Bell uses their marketing strategy. The brand has found an accurate tactic to encourage people to buy its products and get them loyal.
Taco Bell is also famous for its thought provoking ads. I would remind you the recent release “Routine Republic”, a short film about a dystopian world dominated by a single breakfast food such as McDonald’s where people should avoid eating the boring breakfast and should defect to the next generation of breakfast at Taco Bell.
The brand aims to be the first in their category of fast-food and to think different from competitors and get people talking about brand. While other fast-food brands choose the similar strategy, Taco Bell go in completely opposite direction, encouraging people to change their behaviour and come up with new offers.
How do you find this new ad? 😉