Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!
We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!
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In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.
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I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅
Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.― Muhammad Ali,
the legendary boxer
Believe in yourself even when no one else does and always keep moving towards your dream! 🙂
Read more about sport ads
What a sad reflection of how the elderly are treated, Imagine having to break out just to be allowed to do something you love, very thought provoking ad.
I understand your point of view, Tania, but I think we always have to overcome obstacles in life to achieve our dreams. Per aspera ad astra!
No wonder it went viral it is beautiful. It just goes to show you can overcome any barrier and age is limitless.
Absolutely, Ana! 🙂 Impossible is nothing! Thanks for the commenting!
i love the ad campaign that truly touches our being, and also inspires the many. Very relatable and subconciously I wanna grab those Adidas shoes!
Agree, Blair! Those old pair od Adidas shoes is priceless! 😉
What a thought provoking advert. This shows if you are persistent one can do it.
Yep, never give up! Go ahead towards your dream! 🙂 Thanks for the commenting, Debonita!
When I saw this, I immediately had to think of you! I really love the ad the student made. It’s strong. But also emotional. The music is so touching. You just feel for the man. And really, it does show that anything is possible. I think the ad is very well made and looks professional. I love the man totally changes by the time he wears the shoes and runs. He’s just so different. Well acted!
That is so great! Thank you, Carola 🙂 Appreciate it a lot! I Impossible is nothing!
Love love love this! It brought a tear to my eye! Such inspiration for anyone of any age to just get up and do what you love no matter anything that may stand in your way! You’ve just motivated me this Friday so thanks! Ree love30
Glad to hear that, Ree! 🙂 Thanks for the commenting!
that’s so sad…the elderly should be treated with kindness no matter how difficult they can be.
Agree, this part of the spot maybe has done in a bit extreme way… Thanks for the commenting. Noodz
Oh how I love everything about this post .. The Mohammed Ali quote it perfect.
That’s amazing, Ali! His quote is so powerful!
This brought a tear to my eye and it reminds us all that nothing is impossible and we should never give up because we think we are too old or can not do something
Agree, Emma! Self-doubt is a challenge to overcome so never give up, go towards your dream! As Nike suggests us – Just do it!
I’m so not cool with the fact that all these companies try to push celebrities while these amazing emotional masterpieces made by creative young people are just thrown out of the sight.
Unfortunately, such things often happen and that is so sad 🙁 Thanks for the commenting, David!
I just wanna cry tears or joy…. I work in home care so this is something that really touched my heart.. Also, you already know my passion for fitness so that hit the spot as well. What a fantastic work by Eugen Merher. I hope Adidas gave him a sponsorship. 🙂
I am so glad this spot touched you a lot, Katrina! Yes, fitness gives us a great motivation to do our best! You’ll never know your limits unless you push yourself to them 😉
I love how touching this is! If he can achieve, I can achieve!
Yep, just do it! Thanks for the commenting, Freya!
What a great message learned from this video. You are never too old to pursue your dreams.
Definitely, Kathryn! 🙂 Thanks for the commenting!
Sapevo (anzi speravo) che ne scrivessi! Mi è piaciuto molto questo spot! Qui in Italia viene diffuso sui social dicendo che è stato scartato da Adidas… ma io credo che sia un’altra trovata per farlo diventare virale
Infatti, non potevo non scriverne Sabrina 😉 Troppo bello!
I remember seeing this! It’s one of my favourite videos due to the message it tried to get across, and to imagine it was made by a student!
That’s amazing, Emily! It’s one of my fav spots too! 🙂 This student is so talented!
Adidas is definitely one of the finest sports brands and I am totally in love with it. Love this ad campaign – so touching!
Adidas is a great brand, but this ad was made by a student for Adidas. It’s not official spot by the brand! 😉 Glad you liked the video, Harsh!
That is one of the most heartbreaking commercials I’ve ever seen – and all without a single word, so it transcends language. Wow.
Glad it touched you, Robin! The ad is very emotional 🙂 Thanks for the commenting!
I’m trying very hard not to cry here. What an impactful commercial!
This ad makes me cry too. Thanks for the commenting, Mary!
I agree! the spec spot perfectly highlights the Adidas as a brand …nice spot!
Bellissimo spot! si, l’ho visto su You tube praticamente è diventato virale quindi alla faccia di quelli che hanno bocciato lo studente che lo ha realizzato. E’ davvero un spot fatto bene in quanto sottolinea davvero l’importanza di non arrendersi mai anche quando le situazioni sembrano di difficili o impossibili.
Verissimo, Katia! Continua ad andare sempre avant e non mollare mai!
This has to be one of the most beautiful ads that I’ve seen. It’s really inspiring and I love how the whole ad went especially the end! It’s really nice!
Glad it inspires you, Elisabeth! The ad is really so beautiful and empowering!
I love this ad. Great to know the BTS thought process for it
What a moving and inspiring video! Love this amazing campaign by Adidas!
What a beautiful and moving campaign. Hard to believe a student created it!
Great video. It reminds me of the movie “Unbreakable”. It is very creative.
This was so touching.
Lauren
What a touching and beautiful campaign. My goodness .. made me a little teary. Thanks so much for sharing!
to me, this is inspirational. thanks for sharing this nice video and i also love the quote at the end of your post, it motivates me
Gli spot dei marchi sportivi, quando fatti bene come questo, sono una vera fonte di ispirazione. Mi sono commossa, confesso
Pure io 🙂 Se solo Adidas potesse apprezzare il progetto di questo giovane talento…..
Loved the video, especially as I just spent 4 weeks with my mother who mostly just sits in a chair & reads junk mail which is horrible.
I hear you Tina! Physical activity is so important for our health!