Student released a spec spot for Adidas that has become viral.

Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!

We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!


In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.


I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅

Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.

― Muhammad Ali,
the legendary boxer

Believe in yourself even when no one else does and always keep moving towards your dream! 🙂

Read more about sport ads

53 thoughts on “Student released a spec spot for Adidas that has become viral.

  1. i love the ad campaign that truly touches our being, and also inspires the many. Very relatable and subconciously I wanna grab those Adidas shoes!

  2. When I saw this, I immediately had to think of you! I really love the ad the student made. It’s strong. But also emotional. The music is so touching. You just feel for the man. And really, it does show that anything is possible. I think the ad is very well made and looks professional. I love the man totally changes by the time he wears the shoes and runs. He’s just so different. Well acted!

  3. Love love love this! It brought a tear to my eye! Such inspiration for anyone of any age to just get up and do what you love no matter anything that may stand in your way! You’ve just motivated me this Friday so thanks! Ree love30

  4. I’m so not cool with the fact that all these companies try to push celebrities while these amazing emotional masterpieces made by creative young people are just thrown out of the sight.

  5. I just wanna cry tears or joy…. I work in home care so this is something that really touched my heart.. Also, you already know my passion for fitness so that hit the spot as well. What a fantastic work by Eugen Merher. I hope Adidas gave him a sponsorship. 🙂

  6. Sapevo (anzi speravo) che ne scrivessi! Mi è piaciuto molto questo spot! Qui in Italia viene diffuso sui social dicendo che è stato scartato da Adidas… ma io credo che sia un’altra trovata per farlo diventare virale

  7. I remember seeing this! It’s one of my favourite videos due to the message it tried to get across, and to imagine it was made by a student!

  8. Bellissimo spot! si, l’ho visto su You tube praticamente è diventato virale quindi alla faccia di quelli che hanno bocciato lo studente che lo ha realizzato. E’ davvero un spot fatto bene in quanto sottolinea davvero l’importanza di non arrendersi mai anche quando le situazioni sembrano di difficili o impossibili.

  9. This has to be one of the most beautiful ads that I’ve seen. It’s really inspiring and I love how the whole ad went especially the end! It’s really nice!

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