Nike introduces a SNKRS app, “an ultimate Sneakers Shop in the palm of your hand” according to the Nike web site, to be the first to test new product experience.
If you are in New York City these days you can visit a new Nike SNKRS Station at 348 Bowery in Manhattan. It’s a huge and impressive pop up shop in the shape of a familiar to everybody Nike’s shoe box, which is a retail store and a platform to introduce and launch the Nike SNKRS app. On one side of the Nike SNKRS Station there is a special animated display, that features a countdown clock which shows new sneakers to be sold at the Station each day.
The SNKRS app was launched in February at the NBA 2015 All-Star weekend, when all major sneaker brands lined up something special for this event. This app offers access to Nike’s most premium sneakers, including popular franchises like Air Force 1, Air Max, Foamposites, Jordan’s, LeBron’s, Kyrie’s, Kobe’s, KD’s, and Nike SB (skateboarding) products, all in one device – in the mobile app.
The app enables users to recieve notifications on upcoming product arrivals, to get order status updates and revisit the classics. Nike also pays much attention to storytelling so that users get the chance to gain an exclusive content on legendary Nike lines and can purchase the sneaker just with one click. Users size, billing, and shipping information can be stored to buy sneaker in seconds.
The app now is available to limited number of consumers in the U.S. and just to those who have a special access codes that can be obtained at the Nike SNKRS Station and then get SNKRS installed on an iOS device. Consumers who are not from New York City area can visit Nike web site to sign up for early access to Nike SNKRS app. The full app will be launched this spring with an Android release.
Over the years Nike have had some of the most cutting-edge products on the market and has been focusing on novelties to deliver innovative new products for consumers across the globe. Nike offers creative solutions and interactive programms in order to be always connected with their users.
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