Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise you. In the middle of June 2018, IHOP, known as the International House of Pancakes, announced it would be changing its name to […]

How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading! […]

Best way to communicate joy!

The Muchimuchi agency in Paris has created an emoji-inspired Direct Marketing campaign to mark joy and happiness with its clients and suppliers! The recipe of this campaign is quite simple: ‘A touch of creativity and a whole lot of gourmandise, to put an end to the prevailing pessimism.’ This year the agency has released a […]

Creative way to raise public awareness of the importance to protect the nature.

This month the WWF in the US has released the direct marketing campaign aimed to draw people’s attention to the extinction of animal species worldwide until it is too late. As the WWF describes on its web site: Saving nature is at the very heart of what we do as WWF. For more than 50 […]

Audi has made a next generation brochure: Audi TT brochure hack.

The German automotive giant created an interactive Audi TT brochure hack that inspires you with the futuristic feature. Audi is well-known for its attractive design, high-quality materials and impeccable build quality. And is also known for progressive engineering that focuses on innovative and intelligent technology that anticipates drivers’ needs. The Audi’s latest innovation is the […]

A creative self-promotion campaign.

There is a good example of Direct Marketing that shows a non-traditional way to make your personal brand effective. Nowadays it’s not easy to get a good job, not only in advertising, but also in other fields. Recruiters get thousands of CV’s every day from job seekers. Most recruiters spend few minutes scanning your CV. […]

3 of the Greatest Social Media Campaigns Ever (Guest Post by Karoline Gore)

The most successful brands of the 21st Century have utilized social media to make an impact. By looking at case studies in detail, you can draw lessons on organically growing a following. Get this right, and you’ll have an engaged customer base, likely to refer friends from their social media circle. That’s just free and […]

Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading! […]

Burger King’s new subway ad can whet your appetite.

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea. Subway rides can be long, monotonous and boring. Commuters […]

Van Gogh Bnb: the secret of successful campaign.

The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition held at the Art Institute of Chicago in collaboration with Airbnb! This campaign has won four Golds at the 2016 CLIO Awards and […]