Samsung is promoting its new ad campaign in Belgium to launch its latest Samsung Galaxy S6 main feature – wireless charging.
Using wireless chargers is becoming very popular. Some brands such as Starbucks, McDonald’s and Ikea have already offered their consumers wireless solutions to recharge their smartphones. Not to be outdone by them the latest Samsung Galaxy S6 device is also charged without a wire.
Now people can do without wires and they don’t need them anymore. So what can you do with all these wire chargers? Leo Burnett, Brussels, Belgium got inspired with a new idea – to turn them into real design objects. These objects you can use to recharge… yourself.
In particular, to get rid of wire chargers the company collected thousands of useless chargers. They offered some recycling solution. Unused cables have been used to create hammocks and chairs to get refreshed and relaxed after having a rest.
To create each chair they used more than 150 chargers and more than 3 km of wire in total. All these objects have been made for public use and enyone could use them.
In my opinion, the concept of recycling is essential in our modern world. Today’s consumers are obsessed with new technology. And when some items become redundant and obsolete they quickly replace them with new ones.
Instead of throwing all this stuff away, let’s reuse or recycle it! It’s a good idea because it helps to save natural resourses and keep environment clean.