The Ministry of Labour in Brazil has launched a powerful print ad campaign to fight harassment at work.
The workplace is one of the most important social space where people spend a lot of time. It is essential that companies should create friendly work environment, so that employees can be effective and productive and enjoy what they are doing.
A positive workplace is characterised by respect that supports employee engagement. It also creates a high performance culture that encourages innovation and creativity. Engaged employees are considered to be more motivated and committed.
People who are harassed may suffer distress, anxiety, depression and other serious psychological problems which make them feel unhappy and hate the thought of going to work. They lose confidence. All these affect their work productivity. People make mistakes due to their lack of concentration and motivation.
The Ministry of Labour in Brazil in collaboration with ad agency Escala has created series of print ads aiming to prevent negative work environment and harassment. They also focus on attracting public interest to the problem.
In all ads work space with an employer and employees accompanied by powerful messages are shown. There are different types of moral harassment that can occur in the workplace such as isolating, threatening, minimazing the potential of employees and offending them, calling them by nicknames like door, briefcase, whale, turtle, donkey and clown.
At the end of each ad you can see a message “if your boss only respects the organogram, report it”.
It means that if you are harassed or bullied and your boss says nasty things and uses physical violence you should defend your rights and contact an employment lawyer immediately. He can help explain the law and assert your rights in court if needed.
Read more about Public Interest Ads
Read more about Print Ads