A creative Ambient marketing campaign by Palmolive has been launched these days in the streets in Vienna to surprise people and make them keep hands clean.
Bacteria, germs, flu are attacking everybody from all sides, but what do you need to do? ( from German – “Schmutz, bakterien, grippe, aber was tun?”)- appears from the message in the video. If you’re on the go, you often forget how important it is to keep your hands clean, even though, it is difficult to maintain sterile conditions during the day. Hand hygiene is necessary to avoid spreading germs in everyday life. So what about a possibility to wash hands at any time in any place?
Palmolive with Austrian agency Agency4e7 have found original solution. They developed a special pop-up bathroom that suddenly appears near a person only when needed in the streets in Vienna.
Just imagine the situation – you have neither a tissue or an hand gel. In this case a portable wash basin would be an effective and useful solution to wash dirty hands.
The pop-up bathroom it’s an interesting way for the brand to gain popularity and it is an effective method to engage people to try its products. It is a good example of how unconventional marketing ideas can surprise and impresse people using simple methods and at low budget.