The Ontario Pharmacists Association in Canada has launch “Pharmacists offer more“ ad campaign to promote and spread awareness of the diversity of their services.
Most people think pharmacists just dispense pills. But they do a lot more. For example, they offer a range of health services so that people get aware of and get support to improve their health and wellbeing.
Pharmacists are ready to answer your questions and recommend treatment for everyday life, counsel about prescriptions, renew if necessary, advice on natural health products and medical devices.
To help you learn about specific health conditions such as heart disease or diabetes pharmacy hold specialized clinic days that focus on education or risk assessment. If it is clinically appropriate, your pharmacist may choose to change the dose, dosage form, frequency, or route of administration of your prescription to better meet your healthcare needs. Some pharmacies offer medication delivery to patients who live within the pharmacy’s medication delivery zone.
To help people better understand what pharmacists can really do a special wall with a range of blister packages filled with pill-shaped magnets was set up at the Toronto Eaton Centre.
It allowed people to find out how pharmacists can help them in a very interactive way. Each blister package contains different messagges such as “I can give you your flu shot,” “I can help you manage your diabetes” and “I can help you quit smoking”. What you are required to do is to take the package and ask pharmacists to provide you with necessary information.
The campaign was developed by ad agency Cossette Vancouver and contained online ads, billboards, bus shelters, radio and print ads in Toronto, Ottawa and several other Ontario cities.
In my opinion the campaign can meet with a positive response and provide people with high quality, accessible and affordable health care and understand that pharmacists offer more than just pills. 🙂
Read more about ambient marketing
Read more about print ads
Read more about public interest ads