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Work off your snack.

Work off your snack.

March 18, 2015October 21, 2015
Eugenia Nazarova
Independent Health Foundation with University at Buffalo  introduced a funny Ambient Marketing campaign to encourage students to select healthy snacks from vending machine. If you prefer something u... Read More
“Pinch me” campaign from Ted Baker.

“Pinch me” campaign from Ted Baker.

March 13, 2015September 17, 2016
Eugenia Nazarova
A premium British fashion retailer Ted Baker has lanched a new ad campaign titled “Pinch me” for his new Spring/Summer 2015 collection in the UK. This week Ted Baker has launched the TV Commercial... Read More
Pop-Up bathroom from Palmolive.

Pop-Up bathroom from Palmolive.

March 11, 2015August 29, 2017
Eugenia Nazarova
A creative Ambient marketing campaign by Palmolive has been launched these days in the streets in Vienna to surprise people and make them keep hands clean. Bacteria, germs, flu are attacking everybody... Read More
A creative self-promotion campaign.

A creative self-promotion campaign.

March 6, 2015October 21, 2015
Eugenia Nazarova
There is a good example of Direct Marketing that shows a non-traditional way to make your personal brand effective. Nowadays it’s not easy to get a good job, not only in advertising, but also in oth... Read More
SNKRS, a new shopping experience by Nike.

SNKRS, a new shopping experience by Nike.

March 4, 2015February 8, 2017
Eugenia Nazarova
Nike introduces a SNKRS app, “an ultimate Sneakers Shop in the palm of your hand” according to the Nike web site, to be the first to test new product experience. If you are in New York City these ... Read More
The Born Free’s new ad campaign on to protect wild animals.

The Born Free’s new ad campaign on to protect wild animals.

February 27, 2015November 7, 2015
Eugenia Nazarova
The Born Free, a British international wildlife non-profit organization, launched a new outdoor campaign that shows how important it is for wild animals to live in their natural habitat. The campaign... Read More
Burberry introduces #Tweetcam  during a runway show at London Fashion Week.

Burberry introduces #Tweetcam during a runway show at London Fashion Week.

February 25, 2015October 21, 2015
Eugenia Nazarova
A luxury brand Burberry expands its Twitter partnership. It introduces a new initiative called #Tweetcam that enables fans and users all over the world to take a photograph live from the Burberry Pror... Read More
If mannequins could speak

If mannequins could speak

February 20, 2015October 21, 2015
Eugenia Nazarova
Ted Baker – a British clothing retail company – has installed an interactive technology in Westfield store in London to make mannequins to communicate with consumers. (via) This technology is call... Read More
An awful monster for supercars.

An awful monster for supercars.

February 18, 2015June 15, 2017
Eugenia Nazarova
Mercedes-Benz has launched the newest commercial to promote Mercedes-AMG GT, a new sport car, and the best adjective to describe this car is “fearful”. Mercedes- Benz released a promo commercial w... Read More
An unexpected surprise from Kmart for  St. Valentine’s Day.

An unexpected surprise from Kmart for St. Valentine’s Day.

February 13, 2015November 6, 2017
Eugenia Nazarova
American chain of discount department stores Kmart created an unexpected advertising commercial to Valentine’s Day to surprise the target audience. It’s always exciting when brands surprise you. K... Read More

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