Nike continues to surprise me. This summer it created an incredible guerrilla marketing campaign in Moscow using Instagram in combination with the art in real time. Let’s see it in details.
As you know pictures are often worth a thousand words, provoke emotions and raise greater interest in people. With the arrival of the internet and social network to take and share photos has become very easy. And Instagram is a great photographic tool that allows you to share your moments of everyday life, what you like, what inspires and surprises you with friends quickly.
So Nike with Instinct ad agency, Moscow has created a series of giant posters in street art during his global campaign #BetterForIt. The novelty of this campaign is as follows: selfies of real active women (not professional athletes ) who love and do sports were searched from their Instagram feed and then were placed on the streets of Moscow.
In particular, women action selfies (while they were doing sports ) were turned into stencil art, or a form of graffiti that is known and has become famous all over the world thanks to the British street artist Banksy.
It was a surprise when images of women were shared on Instagram with their girlfriends presented next to posters on the streets, it was done in real time. Of course, before doing this surprise Nike contacted women’s friends to avoid problems related to the privacy.
This action has had so much success that motivated more women to post their action selfie on Instagram. It resulted in sharing more than 27,000 photos on Instagram with the hashtag #BetterForIt and more than 3 million people have seen Instaposter on the city streets during the Nike Women marathon that was held in June in Moscow.
For me Nike represents a real example of an endless creativity that inspires people to be more active in life, face up to problems, take up the challenge growing more and more professionally and being always in line with their “BetterForIt “☺
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Hi ! my name is Ninediop. I just go around to some post about Instaposter and what a surprise i find you. Actually, i find your post that very detail and i love it. My favorite work is find something interesting about Marketing to share, so if you don’t mind because i already translate and share it in my website. Thanks for excellent work you do!
I think may be you want to take a look NIKE “Instaposters” trên các đường phố nước Nga
Hi! ok! I’m glad it was helpful for you! 🙂
What an interesting campaign. Funny what these brands come up with.
Love the pictures on the walls. They would inspire me to run.
What a unique and interesting campaign! I love how interactive it is.
I love that they turned it into street art to motivate people to become part of their movement.
Great idea. Nike is inspiring. Love some of those images. Great post!
Awesome !! And definitely creative that’s not what they look like in the States ! Neat
I never would have imagined that this ad is from Nike. But then again, they are very creative when it comes to their ads! That’s quite an amazing concept!
I love the posters and everything about women in it signifies equality also correlating it with digital effect is way too cool
Interesting Nike is always doing different campaign thats why there products sell!
I love this campaign! Leave it to Nike to be so creative. I want to go to Moscow now to check it out.
Always been a huge fan of Nike. Glad you posted it! Thank you.
Lately it seems like advertising campaigns involving the consumer have been doing well and getting a lot of other press. It probably costs be company less to do it this way too.
Wow, it’s a very original campaign! I like this kind of creative ideas 🙂
I really like what Nike did on their instagram post. I really find it funny and very interesting, it will surely catch every person attention.
I wish that they would do that here too. It would be awesome to see action shots turn into stencils and the like.
Interesting and very smart campaign! Nike has the most amazing ads that why people can’t get enough of their products 🙂
This is really cool. I love companies that have awesome ads to spike my inerest.
Very fun, empowering and creative idea on behalf of Nike! I love it and wish they did it in U.S! I’d love to see other ladies showcased like this!
I like the message of being active. Those are pretty darn cool looking.
This looks so cool. I love street art!
What a fun campaign this is. Nike is a famous shoes brand and it is durable too. The price is worth to own one of their shoes.
Truth be told, Nike always brings it and they are at it again. Great campaign!
Great campaign! Love the way the always do something more creative than the time before!
Just do it! haha. Love the campaign and as a former break dancer the pics were in epic form