Austrian hearing aid company Neuroth has held the first hearing test that might be really enjoyable.
Millions of people in the world suffer hearing loss. It increases as you get older. Repeated exposure to loud noises over time causes hearing loss, especially, when people work with noisy equipment such as pneumatic drills or compressed-air hammers, regularly listen to music at a high volume through headphones and when there is loud music at concerts and nightclubs. Often some of them aren’t even aware of the fact that they have problems hearing.
To raise awareness of hearing loss problem FCB Zurich and Neuroth have created the “Hearing Test Concert“, a live classical music concert to make hearing test more enjoyable.
According to specialists classical music is magical treatment for our body and soul. The second part of the famous Fifth Symphony doctors call “music of a healthy heart” and it is especially recommended to listen.
This unusual event took place at the Bern Concert Hall in Switzerland where the renowned orchestra played pieces of Beethoven’s fifth symphony. They simulated using the corresponding music in order to create the high-and-low frequencies and loud-and-silent parts of a traditional hearing test.
Participants were given cards to mark exactly which parts they had trouble hearing. During the break Neuroth audiologists collected and analyzed the cards and participants could receive a personal consultation.
The event had a positive effect. In one day a total of 1,100 people took a hearing test. Then 428 follow-up appointments were made, a full media campaign was built arount the event. Three month later over 2,400 hearing tests were conducted and more than 1,200 hearing aids were sold.
Nowadays advertisers should think of new techniques to appeal to consumers. To my mind it’s not enough to motivate people to purchase the product and increase sales, but to help people to find a solution to their health problem.