Austrian hearing aid company Neuroth has held the first hearing test that might be really enjoyable.
Millions of people in the world suffer hearing loss. It increases as you get older. Repeated exposure to loud noises over time causes hearing loss, especially, when people work with noisy equipment such as pneumatic drills or compressed-air hammers, regularly listen to music at a high volume through headphones and when there is loud music at concerts and nightclubs. Often some of them aren’t even aware of the fact that they have problems hearing.
To raise awareness of hearing loss problem FCB Zurich and Neuroth have created the “Hearing Test Concert“, a live classical music concert to make hearing test more enjoyable.
According to specialists classical music is magical treatment for our body and soul. The second part of the famous Fifth Symphony doctors call “music of a healthy heart” and it is especially recommended to listen.
This unusual event took place at the Bern Concert Hall in Switzerland where the renowned orchestra played pieces of Beethoven’s fifth symphony. They simulated using the corresponding music in order to create the high-and-low frequencies and loud-and-silent parts of a traditional hearing test.
Participants were given cards to mark exactly which parts they had trouble hearing. During the break Neuroth audiologists collected and analyzed the cards and participants could receive a personal consultation.
The event had a positive effect. In one day a total of 1,100 people took a hearing test. Then 428 follow-up appointments were made, a full media campaign was built arount the event. Three month later over 2,400 hearing tests were conducted and more than 1,200 hearing aids were sold.
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Nowadays advertisers should think of new techniques to appeal to consumers. To my mind it’s not enough to motivate people to purchase the product and increase sales, but to help people to find a solution to their health problem.
That is a really neat concept. What will they come up with next?
Glad you liked it! Who knows! As we know well creativity has no limits!
I love this so much more than the beep test. It sounds more accurate
Agree with you! Thanks for commenting!
What an improvement over the beep tests we had in school back in the old days! I bet this test is more accurate, too.
This is very interesting! I love it when companies can think out of the box of the traditional ways of doing things.
This is a very innovative way of testing hearing in the aging population. I also think it would work for disabled individuals who cannot do well in a standard testing environment.
Wow, what a great idea and certainly better than sitting in a doctor’s office.
That is incredible. What a fascinating idea, especially since Beethoven did some of his best composition when he was deaf. I would have loved to have been to that concert.
What a cool concept, medical exams filled with music, What a great idea, thanks for sharing this.
That’s really amazing. Who would want to miss a hearing test as grand as this! It’s really relaxing and beautiful. Smart move in using music for this hearing test.
This sounds like a brilliant idea and one that can help many, I hope people do buy this so they have the funds to make it big!
What a fun idea and out of the box marketing campaign. i think I need to get my hearing checked as I am getting older.
This is pretty cool. Science and music working together again. Musica also help babies to develop even before they born
That is so cool! I love that they’re making it more fun for everyone!
This is a nice concept, music can really make the world be heard in every different ways.
That is an important cause to raise money for… My grandfather lost partial hearing and it altrered so many things for him.
That so nice event and the concept of it. Thanks for sharing!
Oh wow…that is so cool and the results were very promising. Selling over 1,000 hearing aids means that more people are able to hear better now.
Wow, what a great and creative concept for hearing tests! I love it – I think it would be much more accurate than the traditional “beeping” tests, plus for sure much more enjoyable.
I listen to loud music regularly and I am starting to get a loud ringing in my ears. This concert is a great concept.
Wow! This is the coolest thing!!! Would love to go to a concert like this!
Wow, what a neat concept. It sounds more accurate! Thanks for sharing.
Goodness what a great idea. There are so many creative marketers out there. I’d love to have a hearing test at a concert lol.
What a cool idea! A concert seems so much more enjoyable than the current hearing tests available.
That is so great and nice idea. Glad you shared it. Thanks for he information!
This is such a cool idea. I have never heard of Neuroth before, but now after seeing this article I am inclined to do more research on them. Thanks for introducing this innovative idea to me.
That would be an incredible hearing test! I love this idea
This is amazing! My husband has had hearing aids since his teens. It’s difficult to live with, but we make it work. It’d be interesting to attend a hearing test concert together to really see how our hearing differs.
I am so sorry for your husband 🙁 It would be really great. Some research suggests that classical music benefits our mental and physical health!
This is definitely a really unique way of checking if a hearing aid works. I had a great Uncle who was hearing impaired and I wished that he was able to try this out. I don’t know what I would do if I couldn’t hear properly.